Online: creative digital marketing

In As creative marketing experts, we leverage digital platforms, technology and tools to transform your online marketing strategy into a powerhouse of business growth. 

Our creative digital marketing approach harnesses this incredible potential to significantly elevate your brand’s identity, boost audience engagement and drive impressive returns on investment. 

As a truly design and digital online marketing agency, we combine the best of both disciplines in a way that is bespoke to your business and budget, leveraging innovative strategies to unlock new levels of brand growth and profitability. 

In short, we harness the incredible capabilities of digital marketing to deliver tangible results, ensuring your brand not only stands out but also achieves sustainable success.

What is creative digital marketing?Understanding the opportunities 

In the hands of our experts, the power of digital online marketing platforms and tools can be nothing short of transformative, unlocking new levels of brand growth and profitability. 

Our approach to creative digital marketing harnesses the incredible potential of innovative digital tools, brand expertise and content know-how to get your messaging right in front of the people you want to target, wherever they are and whenever they’re most receptive. 

So, while creative digital marketing can be hard to define because the exact strategies that will work for you are bespoke to your business strategy, the benefits can be explained more easily: done well, online marketing can significantly elevate your brand’s identity, boost audience engagement, and drive impressive returns on investment. 

And all for a more targeted, effective spend than any traditional advertising media could ever hope to achieve.    

As a truly hybrid design & digital agency, we’re specialists in turning the vast capabilities of digital marketing into tangible results.

On Demand: our core creative digital services

We deliver digital results for many clients. But rarely ever in the same way. Creative digital marketing is such an expansive discipline, getting targeted results requires knowing how to use each tool in the right way, transforming each one into the most engaging, effective brand touchpoint possible.

Our core menu of digital online marketing services includes:

Google Ad PPC campaign & budget management

We drive leads to your website and direct to your sales team through targeted Google ad campaigns. As a certified Google Partner, we are expert in managing online marketing performance, carefully balancing impressions vs CTRs (Click-through-rates) and reducing costly click fraud to maximise ROI.

Creative campaigns – digital & printed

We find and reach out to your audience at every stage of your sales process, skyrocketing presence and creating excitement, our killer campaigns in turn drive consumers to make contact. The real beauty of our design and digital expertise? Our online marketing campaigns are designed to be more than one-click-wonders, instead building brand growth and turning consumers into customers. 

Learn how we Turned Partnerships Into Profit for Arnold & Baldwin and their Referral marketing campaign.

Results above show how we boosted website impressions and clicks for Randoll Industrial Electrical Engineers.

Content & SEO driven website design

Functionality is one thing. How your website feels is another. By devising a clear user journey strategy, improving design & crafting landing pages, developing content and optimising for better SEO, we can optimise your website to look better AND feel better. We can also manage the reporting that reviews and assesses performance of all your online marketing. It’s how we deliver for your business – and your brand.

Learn how we did this for Electrical Engineers Randoll industrial

Social media marketing & creative

Being social with your customers to build communities is a little harder than it looks. Consistency is essential. Tone of voice is vital. Not pitching all the time is important. As is not blowing your won trumpet! 

Get your social strategy right and you’ve got the formula for building gentle awareness and nurturing engagement. We take a 360˚approach to gathering the insights that inform future direction, drives brand awareness, leads & sales.

Our design team is also adept at producing everything from graphics to short but impressive animations to add dynamism to your feed.

Visual above from Randoll Industrial Success story “Moving in On a big electrical engineering marketing opportunity.”
   

Optimise online

How can creative marketing increase your sales?

Is there any business or brand that doesn’t include some kind of digital marketing in their marketing mix? 

Such is the power and effectiveness of creative digital marketing, it’s essential.

But if you really want to get all the benefits – enhance your brand identity, engage with customers and drive conversions – innovative strategies and the expertise to implement them is the magic formula.

Whether you’re looking to boost brand recognition, improve customer engagement, or increase ROI, our creative digital marketing strategies can provide the flexibility, scalability, and effectiveness needed to elevate your brand in the digital age.

We’ve delivered all of the following benefits for clients through the power of digital marketing expertise: 

Enhanced brand identity

We build the strong, creative brand identities that are essential for standing out in today’s crowded marketplace. 

We then leverage creative digital marketing to take that brand image to market in a way that resonates with your target audience and differentiates your business from competitors. By consistently delivering innovative and visually appealing content that aligns with your brand values, we can build a cohesive and memorable brand identity that sticks with your audience.

This kind of differentiation not only attracts new customers but also fosters loyalty among existing ones, leading to increased recognition, trust, and long-term customer loyalty – maximising the potential benefits of all your online marketing activity! 

Increased customer engagement

In a digital landscape where consumers are constantly bombarded with content, capturing and maintaining their attention can be a challenge!

Where creative digital marketing excels is in engaging your audience through captivating visuals, compelling storytelling and interactive experiences. 

Our online marketing mix – social media content, email marketing campaigns and immersive content like videos and infographics – are all designed to encourage interaction with your brand. 

This engagement not only strengthens the relationship between your brand and your customers but also drives word-of-mouth marketing as engaged customers are more likely to share your content with others. The result is a growing, loyal customer base that actively participates in and promotes your brand.

Improved conversion rates and ROI

Creative digital marketing isn’t just about looking good – it’s about driving tangible business results. 

By tapping into consumers’ emotions, interests and needs, our creative strategies for online marketing can significantly improve conversion rates. 

Whether we’re running targeted ad campaigns, developing personalised content or optimising your website for user experience, creative approaches help move potential customers through the sales funnel more effectively. 

These strategies increase the likelihood that visitors to your website or social media channels will take action, whether it’s making a purchase, signing up for a newsletter, or engaging with your content. 

The result is a higher return on investment (ROI) as your online marketing efforts lead to more conversions and sales, ultimately boosting your bottom line.

Greater flexibility and adaptability

One of the standout benefits of creative digital marketing is its flexibility. 

We take a proactive approach to monitoring performance data and customer feedback, meaning we can adjust campaigns in real time. 

This adaptability means we can quickly pivot a strategy to capitalise on emerging trends or address any issues that arise, ensuring your marketing efforts remain effective and relevant. 

Additionally, creative digital marketing enables A/B testing, allowing you to experiment with different content formats, messaging, and design elements to determine what resonates best with your audience. This data-driven approach helps refine your strategies over time, leading to continuous improvement and better results.

Broader reach and scalability

Digital marketing platforms provide the opportunity to reach a global audience, making it easier to scale your marketing efforts as your business grows. 

Creative digital marketing leverages social media, search engines, email, and other online channels to target specific demographics with precision. It’s a targeted approach not only maximises the efficiency of your marketing spend but also ensures that your brand message reaches the right people at the right time. 

As your business expands, creative digital marketing strategies can be scaled up to accommodate larger audiences, new markets, and diverse customer segments, all while maintaining a consistent brand identity.

Cost-effective marketing solutions

Compared to traditional marketing methods, creative digital marketing offers a more cost-effective way to reach and engage with your audience. Digital platforms often provide more affordable advertising options, such as pay-per-click (PPC) campaigns or social media ads, that allow you to control your budget and measure ROI accurately. 

We also understand the value of creating evergreen content that you can use to drive traffic and engagement long after the initial investment. The long-term value of these kinds of  blogs, videos and infographics makes creative digital marketing a smart choice for businesses looking to maximise their marketing budget while achieving impactful results.

Switched On: our approach to digital marketing

As a hybrid design and digital marketing agency, we have all the tools needed to take advantage of the enormous potential of creative marketing. 

How that looks differs from client to client and according to their business goals – whether it’s to launch a new brand, build on existing success, pivot in a changing market, diversify or simply grow their numbers. 

So, while each solution we devise is different, we always set out to: 

• Take a brand-led approach
• Produce professional, impactful design
• Expand audience reach

The other characteristic that always defines our approach is one of partnership… 

On Collaboration

Whether working with you for the very first time, or with existing clients on a new project, we begin with a briefing and discovery session to understand your business needs and objectives. 

It’s an opportunity to delve into your brand history, current challenges, and future goals. And one that we follow up with ongoing consultations, ensuring the strategies we design align with your goals. 

We can help you to:

Define goals and achieve them

Our process sets out to determine what you want to achieve by setting specific, measurable goals, then aligning your goals with your broader business objectives. We can also identify specific Key Performance Indicators (KPIs) to track progress, break down goals into actionable steps and prioritise the most potentially impactful.

We’ll also review and monitor goals to stay on track.

Design & build a great website

We build professional, mobile-friendly and visually appealing websites that reflects your brand. From planning the scope and structure, to exploring functionality, to designing around the user experience, our design process streamlines success from wireframing to final launch.

Perform keyword research

Our digital experts work to understand what your audience is searching for and identify relevant keywords using tools like SEMrush, Moz, and Ahrefs. We then weave these keywords strategically and naturally into your content to improve search engine rankings.

Optimise for search engines (SEO)

As well as implementing keyword best practice, we also use on-page SEO techniques such as optimising title tags, meta descriptions, and header tags. 

Create valuable content

Good content is engaging and conversational, educational and entertaining, professional and sharp. It’s got to be pitched just right – in tone, style and substance – for both the audience and the platform. Our team are adept at developing high-quality content that provides value to your target audience and addresses their pain points.

Leverage social media

By meeting people where they socialise – at the digital water cooler – we can build relationships and take them on a journey with your brand. Our aim is always for an active social media strategy that translates into web traffic and transactions.

Email marketing strategy

If you don’t have an email database, you’re missing a trick. These warm leads are ripe for regular communications, open to offers and eager to be incentivised. We leverage the digital platforms and our content creation expertise to make every email campaign easy and effective. 

Get onboard with Pay-per-click (PPC) advertising

Ask us to run PPC campaigns on platforms like Google Ads to drive targeted traffic to your website. We work to your budget and also can help to avoid the pitfalls that have become associated with PPC, ensuring more of those clicks become conversions.

Analyse & optimise

Being Big On Better means always reviewing performance and fine-tuning digital activity. We use web analytics tools like Google Analytics (currently GA4) to track performance and understand user behaviour, then adjust strategies based on data insights to continually improve your results.

Streamline communications with Customer Relationship Management (CRM)

Our CRM tools can effectively manage and optimise customer interactions, ensuring you provide service that excels and impresses – that’s all good for business. We recommend Zoho CRM, a comprehensive tool that efficiently keeps track of customer data and interactions.

Discover how we boosted quality lead volume and integrated Arnold & Baldwin’s website with Zoho and LeadSyncPro, saving 80% on admin time.

Let’s talk about how we can help you unlock your brand’s potential and achieve remarkable growth through creative digital marketing.