At HeightOn, we typically collaborate with regional, national, and multi-location businesses, delivering large-scale branding, digital, and marketing strategies that drive serious growth.
But when we met the team at The Nook, a boutique hair salon in Chiddingly, we saw an opportunity to apply our big brand thinking to help a small business grow smarter, work more efficiently, and maximise ROI.
By implementing proven social media, local SEO, and content marketing strategies, we helped The Nook achieve incredible growth:
- 1322% Marketing ROI
- 1500% increase in bookings
- 573% social media growth
And we gave their established hair salon in Rye a business boost too!
Yes. A 1322% ROI
This success study proves yet again that, no matter the size of your business, our ‘Big on Better’ approach ensures you can grow stronger, work smarter, and achieve more.
Logo and photography courtesy of STUDIO.END
On the Challenge
Establishing a brand-new hair salon in a competitive local market
After successfully running Lilly-Jane, a thriving hair salon in Rye, our client Lucy wanted to launch a second salon closer to home in Chiddingly, East Sussex.
Instead of a traditional high street salon, she transformed a cosy shepherd’s hut into a unique, boutique salon experience – The Nook.
Despite having an established client base in Rye, Lucy needed to raise awareness of The Nook locally and build a new audience from scratch.
Without a separate online presence, the challenge was to:
- Differentiate The Nook from her existing Rye hair salon.
- Attract new clients in a rural location with limited foot traffic.
- Maximise local visibility on Facebook, Instagram & Google Business Profile.
- Convert online engagement into bookings.
- Differentiate The Nook from her existing Rye hair salon.
- Attract new clients in a rural location with limited foot traffic.
- Maximise local visibility on Facebook, Instagram & Google Business Profile.
- Convert online engagement into bookings.
On the Solution
A highly targeted social media & local SEO strategy
We developed and executed a multi-platform digital strategy to establish The Nook as a must-visit salon for local clients. Our approach combined branding, social media growth, content marketing, and local SEO to drive awareness and bookings.
Building a standalone digital presence
- Created The Nook’s Facebook Page to establish a dedicated online identity.
- Rebranded the existing Instagram account, transitioning it from the Rye salon to The Nook while retaining followers.
- Optimised Google Business Profile to improve local discoverability.
Engaging content & community marketing
- Storytelling: Showcased Lucy’s expertise and The Nook’s unique rural, tranquil setting to build an emotional connection with potential clients.
- Professional visual content:
- High-quality before & after transformations.
- Engaging video content showcasing the salon and client experiences.
- Seasonal campaigns like “Autumn Hair Refresh” and festive promotions.
- Facebook Group Engagement: Actively posted in local community groups to tap into regional networks.
- Interactive content: Used polls, Q&As, and competitions to boost engagement and visibility.
Google Business Profile & Local SEO
- Encouraged customer reviews to build trust and credibility.
- Local keyword optimisation improved search rankings.
- Implemented location-based hashtags (#NookHair #ChiddinglyHair #SussexSalon).
On the Results
Massive growth in bookings & social media presence
Within a few months, The Nook went from being a brand-new hair salon with just one client to a fully booked schedule across four days a week. The salon’s digital presence skyrocketed, with record engagement and direct bookings via social media.
Social media growth
- Facebook Followers: ↑ 573%
- Facebook Page Likes: ↑ 1510%
- Instagram Followers: ↑ 5% YoY Growth
Client bookings & ROI
- 1500% increase in bookings from launch
- 1322% ROI on digital marketing investment
- Increased traffic to both The Nook & Rye hair salon
Google business profile impact
- Improved Google ranking for local searches
- 100% increase in appointment requests through Google
On the Takeaway
A blueprint for local business growth
The success of The Nook proves the power of strategic social media, local SEO, and community-driven marketing in helping businesses thrive – even in competitive or rural markets.
By leveraging engaging content and maximising Google search potential, we helped Lucy fill her appointment book, increase brand visibility, and future-proof her hair salon business.
Thinking of launching or growing your business?
From branding and website design to social media & local SEO, we help businesses establish, grow, and dominate their markets.
Book a chat with HeightOn today!
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Heathfield, East Sussex
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