Switching On Synergies: turning partnerships into profit

We’ve worked with Arnold & Baldwin since 2009, implementing estate agents’ marketing techniques to drive their growth from a regional surveying firm into a national network of Chartered Surveyors with an ambitious, business-building agenda.

Today, they work with more than 200 lending institutions, inspect around 6,500 properties a year with a value in excess of £3.2 billion, and partner with nationwide property professionals that include FTSE250 Estate Agents Foxtons, Sotheby’s International Realty, Taylor Rose MW, Druce Global Estate Agents and London based Chestertons to name a few.

Arnold & Baldwin have grown consistently in the marketplace by looking ahead to both identify and create opportunities over and above what you would expect from a company operating in a traditional sector. 

As their property marketing agency partner, we work with them in a consultative way to respond to their strategic ambitions and initiatives.

That means bringing their ideas to life in practical, impactful ways that are also not just cost-effective but that offer a return on investment.  

For example, when industry regulations changed and Arnold & Baldwin saw an opportunity to supply new services, we created a brand new brand from scratch. When they wanted to break into new markets and target consumers directly, we leveraged the power of their professional network to join the dots and go straight to market. And whoever they’re talking to – whether an individual homeowner, commercial property developer or a prime property estate agent, we make sure their message is on track in tone and style. 

That all gives us considerable experience in estate agents marketing and the wider property industry.

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Here’s how we delivered property marketing outcomes across prime branding, legal partner engagement, and referral systems.

Arnold & Baldwin Prime collateral

Shaping an exclusive offer for the prime market in partnership with high end property professionals. 

UK Sotheby’s International Realty is part of one of the world’s most respected luxury real estate brands, committed to delivering extraordinary results through an exclusive network, local expertise and a global footprint.

Arnold & Baldwin are a supplier of choice for Sotheby’s and have built a reputation as a surveyor they can rely on to carry out detailed inspections with due diligence, to move quickly and discreetly when needed, and with accuracy and care.

To serve this market properly, we helped Arnold & Baldwin to create a suite of estate agents marketing collateral that would appeal in tone and style to the prime property professional and their customers.    

Our brief as a property marketing agency partner was twofold: to produce bespoke brochure comms that would appeal to and resonate with lawyers, estate agents and brokers working in the prime property sector, and to produce brochure comms they could use as sales tools with their customers.

The brochure for estate agents, brokers and lawyers introduced Arnold & Baldwin as Sotheby’s newly appointed prime survey partner, established their expertise and credentials and outlined the benefits of the new partnership. 

The brochure for customers also took the opportunity to outline broader services, introduce SellSmart, outline lease extension services and offer a free initial consultation.   

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Taylor Rose Email Campaign

Leveraging partnerships for strategic growth

Giving your team the leads they need can be as simple as giving some thought to maximising the power of your network. And letting our experts – and the technology – do the rest!

Taylor Rose is a top 60 UK law firm with 25 offices spanning England and Wales – and still one of the UK’s fastest growing. Their full range of services of course includes conveyancing, and they call on Arnold & Baldwin to provide the full spectrum of surveying services for their conveyancing customers.    

Our Taylor Rose email campaign was a targeted brand awareness and lead nurturing initiative, designed to convert a cold audience into engaged customers. 

Through a strategic partnership with Taylor Rose Solicitors, Arnold & Baldwin gained access to a highly relevant database of 9,500 prospects, 40% of whom had previously purchased from Taylor Rose and were highly likely to engage with A&B’s services.

The results speak for themselves…

• Reignited engagement with a warm yet untapped audience, guiding them through the sales funnel from prospect to active consumer to loyal customer.
• A multi-touchpoint approach, integrated email marketing, direct mail, and strategic sales calls to drive conversions.
• Built trust and credibility by leveraging the established Taylor Rose brand, aligning messaging and design to create a dual-branded campaign that reinforced familiarity.
• Maximised lead data through a structured journey that adapted based on consumer interaction, ensuring each communication was timely, relevant, and effective.

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Sales collateral for Estate Agents and Legal Partners

Giving Arnold & Baldwin’s professional network B2C property marketing materials that support the sales process. 

Arnold & Baldwin understand that property or estate agent marketing isn’t just an external activity and the brand experience can and should be experienced at every customer touchpoint. 

So, they commissioned us to produce a professional suite of materials their surveyors could use to give their customers the information they need, from estimate to final report, in a consistently professional way. 

Our brief was to revamp how estimates, invoices and T&Cs are sent and delivered to consumers/customers, in terms of both design and messaging, incorporating a personal approach that clearly offers more value to the consumer. 

We designed messaging for a range of email templates and PDF attachments that could be easily adopted and adapted by the team, and sent as needed using Zoho – effectively putting a range of sales tools and opportunities for upselling and cross-selling at their fingertips. 

Our brochure-style sales pack contained a flexible range of information to guide the customer journey and decision-making, plus educational information on the range of surveys available and common issues and challenges that face property buyers and sellers.  

We also took the opportunity to reinforce the referrals process and to provide further information on other Arnold & Baldwin services and aftercare.

Visuals from the Referral Reward Desktop Accumulator

Arnold & Baldwin network referral campaign

Creating a rewarding referral campaign for estate agents & lawyers to recommend Arnold & Baldwin and secure sales leads. 

Arnold & Baldwin’s network of professional chartered surveyors operate across England and Wales. Ensuring a steady pipeline of work requires a comprehensive and well-connected network of professional referrers, activated by engaging estate agent marketing.

To facilitate, encourage and incentivise this, we helped Arnold & Baldwin create a dynamic referral rewards programme that would actively drive sales in a way sales professionals can get excited about. 

The Referral Rewards programme allowed estate agents & lawyers to accrue points for each sale that they could swap for a series of prizes, from shopping vouchers to valuable travel vouchers.

To market the programme, we created posters for offices, an email campaign that communicated the details of the scheme, and a desktop ‘accumulator’ that would help them keep the scheme front of mind – and track their rewards.   

We also designed and developed a referrals landing page where lawyers and estate agents can register and log in simply using just their mobile number.

Critical to this campaign was the ability for A&B staff to track the details of referrers and their referrals, and the quantity of each referral given.

We developed a referral system through the website that both logs, and automatically syncs with our clients CRM system Zoho, allowing for all lead data to be tallied and tracked from initial referral through to a sale and customer payment.

Find out more about how we developed a system that streamlines and automates A&B’s lead to sales process

Saving Arnold & Baldwin time & money with CRM integration here

Need a referral marketing strategy that delivers real sales results?

Let’s talk about how we can build a partner marketing campaign that works for your brand.