Use this 5-minute check list to review your site’s SEO, UX & performance – no sign-up, no fluff. It’s not a tool. It’s a clear, expert-built guide for Sussex businesses that want to grow.
This checklist is built to help you spot what’s costing you traffic, trust or leads and show you where to improve.
1. SEO & site structure
☐ Can search engines index all your important pages? ☐ Do all pages have unique meta titles and descriptions? ☐ Is your URL structure clean, readable and keyword-friendly? ☐ Are internal links helpful and easy to navigate? ☐ Is your sitemap submitted and functional?
☐ Is your site mobile-responsive and easy to navigate on small screens? ☐ Are all core actions (like form fills or purchases) easy on mobile? ☐ Is the layout clear, with logical hierarchy and intuitive flow? ☐ Are users guided through the site without friction?
3. Design & brand clarity
☐ Does your site look professional, current and brand-aligned? ☐ Is your value proposition obvious within 5–10 seconds? ☐ Are fonts, colours and imagery used consistently? ☐ Does the design inspire trust and match your audience?
4. Content relevance & clarity
☐ Is your content written for real users – not just search engines? ☐ Do headlines clearly communicate value and intent? ☐ Is copy structured for easy scanning (with subheadings, bullets)? ☐ Are your services, offerings and messaging up to date? ☐ Does the content speak to your audience’s actual needs?
☐ Is there a clear CTA on every key page? ☐ Do your pages guide users toward specific actions? ☐ Is your enquiry or purchase process short and intuitive? ☐ Are forms or booking tools mobile-friendly and error-free? ☐ Are you capturing leads from your current traffic?
6. Performance & speed
☐ Does your site load in under 3 seconds on mobile and desktop? ☐ Are images compressed without losing quality? ☐ Are scripts and third-party tools slowing you down? ☐ Have you tested performance with tools like GTmetrix or PageSpeed Insights?
7. Future readiness
☐ Is your CMS scalable and easy to update? ☐ Can you integrate new tools (like AI or voice search) easily? ☐ Are you prepared for algorithm updates and accessibility standards? ☐ Will your website still reflect your business in 12–18 months?
On knowing what to do next
We’ll walk through your site with you – clearly, honestly, and with no pressure.
If your site isn’t converting traffic, marketing won’t fix it. You’ll just keep paying to send users to a broken experience.
That’s why we focus on making the website do its job – turning visits into actions, and clicks into conversions.
We help Sussex businesses:
Streamline sales leads – by removing friction in the customer journey, improving clarity and speeding up decision-making
Supercharge your brand – with clearer messaging, stronger visual identity and strategic storytelling that builds trust
Marketing only works when your site does. Let’s fix the foundations first.
Insightful and effective suggestions to boost our digital presence – I would highly recommend HeightOn to anyone looking to improve their marketing strategy.”
