“HeightOn understood exactly who I am and what I stand for – from day one.”
JA-CS is the new consultancy from Joe Arnold, founder of Arnold & Baldwin and EVE Homes. We created a premium brand identity and WordPress website that reflects his leadership, legacy and unrivalled reputation in the surveying industry.
Launching JA-CS was about more than starting a new venture – it was about expressing a standard of trust and professionalism I’ve built over a career. The HeightOn team understood that from day one and delivered a brand identity that reflects exactly who I am and what I offer.
Founder Joe Arnold
From Chartered Surveyor to trusted advisor – a personal brand designed to lead
JA-CS is the personal consultancy of Joe Arnold – the founder of Arnold & Baldwin Chartered Surveyors and EVE Homes. With a longstanding reputation within RICS and extensive experience in high-end property development, Joe needed a brand that embodied his professional legacy, reflected his premium offering, and matched the calibre of his clients.
HeightOn created a refined and elevated brand identity, messaging system and digital presence – all built around a single, powerful truth: trust.
And how we deliver branding strategy for ambitious SMEs ready to show up better, communicate clearer and grow with more confidence.
On Success: the impact of premium brand identity
Here’s what we achieved:
Unified personal brand across print, digital and apparel
Highly distinctive logo recognised in the UK property sector
Website traffic + visibility via SEO-optimised WordPress site
Consistent messaging across all client touchpoints
Visual language rooted in luxury, legacy and leadership
On the Challenge: bring a premium personal brand to life
Joe Arnold is a respected figure in UK surveying, known for his advisory role with RICS and his private client work managing prestigious developments.
But JA-CS needed to exist beyond reputation alone. Joe needed a clear identity, a clean digital experience, and a cohesive message that elevated his consultancy to reflect the value it delivers.
JA-CS – Joe Arnold Chartered Surveyors (JACS) – needed an identity that balanced gravitas with modernity. We crafted a brand system that is precise, polished, and unmistakably premium – just like the service Joe provides.
The core brand idea, “Built on Trust”, became both the tagline and strategic anchor for all messaging and design decisions.
HeightOn solutions
Brand identity
Logo design and wordmark
Gold cut-through motif for premium application
Laser-etched business card designs (see below)
Visual language for clothing, web and print
Digital & print
WordPress website design + light SEO
Social media launch graphics
Branded premium workwear: shirts & polos
Art direction and print management for luxury gold-plated business cards
“Chris at The HeightOn Agency is exceptionally talented. I’ve trusted him and his team with my leading Chartered Surveyor business – repositioning and marketing Arnold & Baldwin – as well as my new ventures, EVE Homes and now JA-CS. For over 15 years, HeightOn has delivered outstanding results, and I recommend them at every turn.”
On Scalability: built for growth, focused on legacy
JA-CS isn’t just a consultancy. It’s a premium brand built around one man’s reputation – now made visible, tangible and scalable.
From luxury materials to digital storytelling, the new brand identity ensures Joe Arnold’s experience is presented with the clarity, confidence and credibility it deserves.
