Repositioning a trusted builder with a smarter brand designed to connect – and convert.
Big On Better brand transformation, website design and launch marketing for a construction company ready to grow
W. A Thompson – formerly Loft Property – had built a reputation as one of the South East’s most trusted names in high-end residential construction. With a legacy of craftsmanship and a personal, people-first approach, the business had grown almost entirely through word-of-mouth. But its name, visual identity and online presence no longer reflected the calibre of work they were delivering.
Before
It was time to align the brand with the business they had become. This was a full brand transformation – strategy, identity, web and launch – designed to position W. A Thompson as a premium construction company and builder ready for its next stage of growth.
Not sure if your construction brand is working as hard as it should? Our Construction Brand Checklist is a great place to start.
On the Challenge: rebranding for a construction company ready to grow
The name ‘Loft Property’ suggested a narrow focus – out of step with the large-scale extensions, renovations and new builds they were now delivering. And their visual identity didn’t match the high standards they were known for.
To attract design-conscious homeowners and partners who value expertise, care and results, they needed a brand that told the full story. A brand that would work harder – and smarter – across digital channels.
We’re so impressed with how the brand has come together – it all looks incredibly professional and is a fantastic shop window for W.A Thompson.
Jennie Symes Director – W.A Thompson
On the Solution: building a brand from strategy to identity
Our approach began with a strategic rethink. We led W. A Thompson through a full construction brand development process, grounded in insight and ambition. From tone of voice and messaging to visual language and naming, we shaped a modern, human brand that reflects the business’s ethos.
The new identity honours their heritage – retaining the W. A Thompson name – but introduces a more refined, confident tone. The visual design softens and modernises the brand, while brand values and messaging clearly communicate their care, capability and commitment.
“Your home. In good hands.”
– A brand promise built around trust, craft and care.
A property branding exercise that brought clarity, confidence and conversion.
On Delivery: from brand rethink to digital rollout
We delivered a full suite of brand solutions to support W. A Thompson’s repositioning – from strategic thinking and brand identity to digital presence and launch. Every detail was crafted to help the business show up smarter, sharper and more confidently across every channel.
On the Website: builder web design that builds trust
A key part of this project was delivering a website that matched the new brand. Designed to be a portfolio piece – a shop window for high-end customers – we designed and delivered a fully responsive website on WordPress to meet the needs and budget constraints of the project.
The site style, structure, content and interface were all crafted to appeal to high-end homeowners.
From UX to messaging, every detail is focused on the end benefit: better spaces, smoother projects, and a team who understands what’s at stake when you build or renovate a home.
Built with care and clarity, the new site is simple, confident and effective – a digital shop window that positions W. A Thompson exactly where they want to be.
To bring the new brand to life, we delivered a 12-week social marketing strategy designed to introduce the new identity and voice to their audience. This included:
Organic content across LinkedIn, Facebook, Instagram & Google
A campaign aligned with the brand’s tone and visual identity
Steady growth from 0 to 48 followers on LinkedIn
Helped re-engage with an established Facebook audience
Assisting with updating their Google Business listing from Loft Property to W. A Thompson, including verification and approval from Google
The campaign established early traction and gave W. A Thompson a consistent presence across the platforms that matter to their audience – supporting a seamless transition to the new brand.
On the Result: confident brand positioning and sustainable growth
The brand transformation has helped W. A Thompson own their space as a premium, trusted construction & build company. Internally, the rebrand has brought clarity and pride. Externally, it has given them a confident platform to grow – with digital visibility, consistent messaging, and a distinctive identity.
This is rebranding for a construction companies done right – strategic, detailed, and designed for real results.
“We’re so impressed with how the brand has come together – it all looks incredibly professional and is a fantastic shop window for W. A Thompson. The vision Chris shared really resonated with us, and the look and feel feels completely right for who we are and where we’re heading. We’ve had some great conversations around the details and direction, and it’s exciting to see the next stage take shape. HeightOn has made the whole process feel collaborative, thoughtful, and genuinely enjoyable.”
Jennie Symes, Director – W.A Thompson
If your building and construction business is ready for a smarter, stronger brand, we should talk.
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