Repositioning W. A Thompson Construction, a trusted South East builder, with a smarter brand designed to connect, reassure and convert.
Big On Better builder branding: brand transformation, website design and launch marketing for a construction company ready to grow.
W. A Thompson – formerly Loft Property – had built a reputation as one of the South East’s trusted names in high-end residential construction. With a legacy of craftsmanship and a personal, people-first approach, the business had grown almost entirely through word-of-mouth. But its name, branding, visual identity and online presence no longer reflected the calibre of work they were delivering
Before
It was time to align the brand with the business they had become. This was a full brand transformation – strategy, identity, web and launch – designed to position W. A Thompson as a premium construction company and builder ready for its next stage of growth.
For the wider view of how strategy, identity, design, web and digital work together, explore our branding agency approach.
Not sure if your construction brand is working as hard as it should? Our Construction Brand Checklist is a great place to start.
On the Challenge: rebranding a construction company ready to grow
The name ‘Loft Property’ suggested a narrow focus – out of step with the large-scale extensions, renovations and new builds the team was now delivering. Their visual identity also no longer matched the quality, care and craftsmanship they were known for.
To attract design-conscious homeowners and partners who value expertise, trust and detail, W. A Thompson needed a brand that told the full story. A brand that could work harder across the website, social media, proposals, signage, clothing and customer conversations.
The challenge was not simply to create a better logo. It was to build a clearer, more confident construction brand around the business they had become.
We’re so impressed with how the rebrand has come together – it all looks incredibly professional and is a fantastic shop window for W. A Thompson.
Jennie Symes Director – W.A Thompson
On the Solution: building a construction brand from strategy to identity
Our approach began with a strategic rethink. We led W. A Thompson through a full construction rebrand process, grounded in insight and ambition. From tone of voice and messaging to visual language and naming, we shaped a modern, human brand that reflects the business’s ethos.
The new branding honours their heritage by retaining the W. A Thompson name, while introducing a more refined, confident and trustworthy brand system. The tone of voice, visual language and brand promise were all shaped around the qualities customers need to feel when choosing a high-end builder: trust, care, clarity and capability.
“Your home. In good hands.”
A brand promise built around trust, craft and care.
A construction branding project that brought clarity, confidence and consistency to the business.
For businesses that need a focused logo, visual identity and brand system rather than a full rebrand, start with our brand identity design quote.
On Delivery: from brand rethink to digital rollout
We delivered a full suite of brand, design, website and launch assets to support W. A Thompson’s repositioning. Every detail was created to help the business show up smarter, sharper and more confidently across the touchpoints that matter.
On the Website: builder web design that builds trust
A key part of this construction company rebrand was delivering a website that matched the new W. A Thompson brand. Designed to be a portfolio piece – a shop window for high-end residential construction customers – we designed and delivered a fully responsive WordPress website to meet the needs and budget constraints of the project.
The site style, structure, content and interface were crafted to appeal to high-end homeowners.
From UX to messaging, every detail focused on the end benefit: better spaces, smoother projects, and a team who understands what’s at stake when you build or renovate a home.
The website became the digital expression of the new brand – a clear, confident shop window designed to reassure homeowners and show the quality of the team’s work before the first conversation.
Built with care and clarity, the new site is simple, confident and effective – positioning W. A Thompson exactly where they wanted to be.
On the Launch: a campaign to connect and convert
To bring the new brand to life, we delivered a 12-week social marketing strategy designed to introduce the new identity and voice to their audience. This included:
Organic content across LinkedIn, Facebook, Instagram & Google
A campaign aligned with the brand’s tone and visual identity
Steady growth from 0 to 48 followers on LinkedIn
Helped re-engage with an established Facebook audience
Support updating their Google Business Profile from Loft Property to W. A Thompson, including verification and approval from Google
The campaign established early traction and gave W. A Thompson a consistent presence across the platforms that matter to their audience – supporting a seamless transition to the new brand.
It also helped the new identity show up consistently across the brand touchpoints customers were most likely to see first – social media, search, Google Business Profile and the website.
On the Result: confident rebrand, positioning and sustainable growth
The brand transformation has helped W. A Thompson own their space as a premium, trusted construction and build company. Internally, the rebrand has brought clarity and pride. Externally, it has given them a confident platform to grow – with digital visibility, consistent messaging and a distinctive identity.
This is construction company rebranding done properly – strategic, detailed and designed to work in the real world.
It shows how a stronger brand can help a growing builder communicate quality, build trust and create a more confident platform for long-term growth.
“We’re so impressed with how the branding has come together – it all looks incredibly professional and is a fantastic shop window for W. A Thompson. The vision Chris shared really resonated with us, and the look and feel feels completely right for who we are and where we’re heading. We’ve had some great conversations around the details and direction, and it’s exciting to see the next stage take shape. HeightOn has made the whole process feel collaborative, thoughtful, and genuinely enjoyable.”
Jennie Symes, Director – W.A Thompson
If your building and construction business is ready for a smarter, stronger brand, we should talk.
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