“Every element – from paper stock to layout – was chosen with purpose”
At HeightOn, we brought vision to paper for The Wintles – an eco village rooted in sustainability and community. Our brochure design for this Shropshire development blends striking visuals, crafted content and strategic storytelling to sell homes and shape perceptions.
Working with the Marketing Director (Mark) of Cavendish & Gloucester for phase two of the development, we created a full property development brochure that didn’t just showcase the plots, but captured the vision, voice and values of the project. The result? A striking piece of print that helped sell 75% of homes within three months.
“Originally completed in 2011, this brochure remains a benchmark in eco property brochure design – a project that I’m still proud of today. Having visited the beautiful village and meeting with the locals, it provided a source of inspiration and fuelled the idea of wildlife and bees that took centre stage of the brand and design.”
Creative Director Chris Heighton
On The Wintles: Shropshire design
A remarkable eco-living property development in Bishops Castle, Shropshire. With sustainability at its core and architectural character in every home, this was a property branding and brochure design brief we couldn’t wait to bring to life.
Originally developed by the visionary Living Village Trust – known for creating places with a strong sense of community and sustainability – The Wintles is a standout example of contemporary eco village design.
On Print: a new take on property brochure design
With the hills of Shropshire on its doorstep and wildlife in its DNA, this wasn’t a conventional housing development. So the brochure design needed to step away from traditional templates and bring The Wintles to life with storytelling, substance and style.
We built a full narrative across the brochure, covering the eco credentials, community living features and architectural quirks. The creative direction included:
Print specification
350gsm uncoated, recyclable stock, printed using vegetable-based inks for a sustainable finish
Brochure page count
24pp brochure featuring development vision, home features, site plan, and local lifestyle highlights
Design format
A4 landscape, saddle-stitched, giving a premium feel while keeping it compact and approachable
Every element – from paper stock to layout – was chosen with purpose: to express the project’s environmental values and resonate with design-conscious buyers.
Produced in partnership with Binfield Print, the result is a sustainable, premium-quality brochure that continues to make us proud.
On Message: content creation for a distinctive brand
HeightOn didn’t just design the brochure. We developed the full content suite too – from headlines and hero copy to floorplans and plot details. This allowed us to control the tone and consistency across every touchpoint.
Our Creative Director even visited Bishops Castle to meet locals and capture the sentiment around the development first-hand. That insight led directly to creative decisions – including the incorporation of bees and butterflies in the logo and a stronger emphasis on biodiversity in the copy.
On Plot: brochure floorplan design in focus
To complement the narrative, we designed detailed floorplan sheets for individual plots including Plot 14, 15, 19, 28, 29–30, and 31–34. These were crafted to:
Simplify complex architectural drawings into clean, legible layouts
Highlight key features of each property
Provide a practical siteplan for agents and buyers to navigate the development
Each plot plan was styled to match the main brochure and is available as a downloadable sheet – keeping both sales teams and customers informed and engaged.
On Delivery: more than a brochure – a full brand rollout
Our work extended beyond brochure design. This was a full brand activation project for property developers Cavendish & Gloucester. We delivered:
Brand development and visual identity
Estate agent display materials
Outdoor signage and site hoardings
Digital marketing assets and a bespoke website
The online platform allowed for live plot availability updates, brochure and floorplan downloads, and streamlined booking for viewings.
On Results: reflecting our Big on Better ethos
We’re proud to say our work didn’t just look good – it worked hard. Within the first three months:
75% of properties sold within 3 months
If you’re a property developer looking for brochure design in Shropshire – or anywhere in the UK – that combines strategy, sustainability and standout creative, we’re here to help.
Looking for property branding or brochure design? Let’s build something better.
