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Google Adwords PPC have become an essential strand of the marketing mix, offering businesses like yours a highly targeted and measurable way to reach your ideal audience: people who are already looking for your product or service.
In fact, in 2024, Hubspot’s Annual State of Marketing Report says that 63% of people have clicked on a Google ad.
Google PPC agency services allow companies to bid for prime real estate on search results, ensuring their products and services appear right when potential customers are searching for them.
With such precision targeting – whether by location, keywords, or even consumer behaviour – Google Adwords PPC enables businesses like yours to outpace competitors and drive immediate results.
Not sure where to start with Google Ads? Ask us.
As certified Google Partners, we’ve mastered the art of Google Ads and pay-per-click (PPC) advertising. Our tailored strategies are boosting sales and driving targeted traffic for businesses across the UK, helping them achieve measurable success in an increasingly competitive online world.
Graph from Randoll Industrial Success story
“Google handles more than 90% of internet searches”
Why do you need Google Ads?
Ask a question and what do you hear? ‘Google it’.
The modern-day way to find things out, Google handles more than 90% of internet searches IN THE WORLD.
That’s 5.6 billion searches every day.
And while we can’t put a number on how many people are out there looking for the product or service that you offer, we’d say it’s much bigger than you can imagine.
This massive search volume offers businesses like yours an unparalleled opportunity to reach potential customers at the exact moment they’re searching for what you offer.
Google Adwords PPC, the platform’s powerful pay-per-click (PPC) advertising tool, has become indispensable for businesses who want to thrive in an increasingly complex digital world.
In fact, Google PPC Ads account for over 70% of Google’s total revenue, reflecting its effectiveness and popularity among businesses. Plus, if you’re not already using Google Adwords PPC, you can bet your competitors are.
… if you’re not using Google Ads,
you can bet your competitors are.
With the ability to target specific demographics, optimise for local searches, and measure performance in real-time, Google Ads allows businesses to connect with their audience more effectively than ever before.
In today’s digital age, relying solely on organic search results is not enough; integrating Google Ads into your marketing strategy is crucial to staying competitive and ensuring your business thrives online.
What are Google PPC Ads?
Google Ads allows you to target your desired audience precisely, control your budget, and measure your results accurately. But the process must be managed.
To ensure efficiency, effectiveness and sales success, we adjust campaigns based on real-time data, taking a responsive and flexible approach to enhancing visibility through every campaign, ensuring your business stands out in search results.
All of that makes Google Ads management a dynamic and multifaceted discipline that requires a strategic approach and continuous effort. It’s a full-time job.
If you’re already running a business or a marketing department, your dilemma is that you need to be running and managing Google PPC Ads but it’s time consuming and needs expertise.
Our clients trust us to manage their Google PPC Ads because we’re confidently certified, we can work to address click fraud and we tailor campaigns to local or geographical audiences.
That all means we have the capability to deliver exceptional results and are a trusted partner in the journey to online success.
The benefits of our PPC Agency service
As an expert and certified PPC Agency, we do a lot more than just set up and run Google ads.
We take a high-level approach to creating a custom strategy that aligns with your business objectives and delivers tangible results.
Our experts work closely with you to understand your unique needs and develop a campaign that maximises your return on investment.
The benefits of our bespoke Google Ads service? There are many…
… precision targeting
Targeted advertising
Only Google PPC Ads Services can get your ads to the right audience, at the right time.
By leveraging advanced targeting options, we can tailor your ads based on specific keywords, locations, demographics, interests, and behaviours.
This level of precision targeting means your ads are only shown to people who are most likely to be interested in your products or services, leading to higher engagement and better conversion rates.
…complete budget control
Cost control
With our pay-per-click (PPC) model, you have complete control over your ad spend.
You set the budget, and you only pay when someone clicks on your ad.
This approach maximises the return on your investment as you are only charged for actual interactions with potential customers, not just impressions.
Our PPC Agency team continually monitors and adjusts bids to ensure you get the most value out of every dollar spent.
…detailed reporting
Measurable results
One of the greatest advantages of Google PPC Ads is the ability to track and analyse every aspect of your campaign’s performance.
Our detailed reporting tools offer valuable insights into key metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and more. This data-driven approach allows us to make informed decisions and fine-tune your campaigns to achieve optimal results.
…real-time adjustments
Flexibility
The digital landscape is constantly changing, and so are your business needs.
Our Google PPC Ads management service allows for real-time adjustments, giving you the flexibility to adapt your campaigns on the fly.
Whether you want to tweak your ad copy, adjust your budget, or target a new audience, we can make the necessary changes quickly and efficiently to keep your campaigns aligned with your goals.
…top search results
Enhanced visibility
Standing out in a crowded online marketplace is crucial.
Our Google PPC Ads service helps place your brand at the top of search results, increasing the likelihood that potential customers will see and engage with your ads.
By securing prime positioning on Google’s search engine results pages (SERPs), we enhance your brand’s visibility, credibility, and reach.
…boost quality leads
Increased leads and sales
Our only goal is to drive meaningful results for your business.
Effective Google PPC Ads management is just one of the tools we have at our disposal to help you generate more qualified leads and boost sales.
By continuously optimising your campaigns for better performance, we ensure that your ads attract high-quality traffic, leading to a measurable increase in conversions and revenue.
On Protection: Stopping Click Fraud. Saving your ad budget
Google PPC Ads should drive high-quality leads – not waste money on fraudulent clicks.
Many businesses unknowingly lose a significant chunk of their PPC budget to click fraud – a silent killer of ad performance.
Thats why, at HeightOn, we work proactively to protect your campaigns, ensuring every click counts.
What is Click Fraud?
Click fraud occurs when bots, competitors, or fraudulent third parties repeatedly click your ads with zero intention of converting. This depletes your ad spend, distorts campaign performance, and reduces your return on investment.
Graph from Randoll Industrial Success story
The signs of Click Fraud
Surges in clicks, but no leads
A sudden spike in traffic without an increase in conversions? That’s a red flag.
Irrelevant locations
Running a UK-focused campaign but seeing clicks from overseas? That’s wasted budget.
High bounce rates
If users click through and leave instantly, those could be fraudulent or unqualified visits.
Repeated clicks from the same IPs or VPNs
Competitors or automated bots could be inflating your costs.
Google’s built-in fraud detection catches some of this, but it’s far from perfect. If you’re targeting London-based businesses, you may still see clicks from India, China, or the US, leading to irrelevant traffic and unnecessary costs.
How we combat Click Fraud & wasted ad spend
At HeightOn, we take a proactive approach to fraud-proof your Google PPC Ads campaigns. Here’s how:
Advanced fraud detection
Our specialist software monitors suspicious behaviour in real-time, filtering out invalid clicks before they drain your budget.
IP blocking & blacklisting
We identify and block fraudulent IP addresses, preventing bad actors from clicking your ads multiple times.
…protect your budget – improve ROI.
VPN & proxy detection
Many click fraudsters hide behind VPNs. Our tools detect and exclude this traffic to protect your campaigns.
Location filtering
We ensure only genuine UK-based customers see your ads, stopping wasted clicks from irrelevant locations.
Continuous monitoring
Managing Google PPC Ads isn’t a set-it-and-forget-it strategy. We constantly analyse traffic patterns, adjusting bids and exclusions to maximise your ad efficiency.
The HeightOn difference
We don’t just manage Google PPC Ads; we optimise and protect them.
By eliminating fraudulent clicks, we increase lead quality, improve ROI, and stretch your budget further – ensuring every penny is working towards real business growth.
Stop wasting ad spend.
Let’s get your campaigns fraud-free and performing at their best. Get in touch!
Want to know how we prevent wasted ad spend? Read our in-depth guide on Click Fraud & Fraud Prevention.
Experts Online
How we manage high performing Google Ads campaigns
At HeightOn, we’re not just about running Google Ads.
We’re about running them better.
So our approach isn’t just technical. It’s strategic, ensuring that every campaign delivers the maximum return on investment.
And at the heart of this expertise is Domonique, our in-house PPC and digital strategy expert.
With a deep understanding of audience behaviour, campaign structures and ad optimisation, Domonique ensures that every Google Ads campaign we run is aligned with our clients’ business objectives – whether that’s generating leads, driving sales, or increasing brand awareness.
Here’s how we do it:
1. Initial consultation & goal setting
Before we even touch Google Ads, we start with the fundamentals:
Understanding the business – we’ll ask about your model and ambitions, and audience.
Defining success – we establish clear KPIs for lead generation, sales, or traffic growth.
Setting the right budget & ad strategy – it’s not just about spending money. It’s about spending it wisely.
2. Smart account setup & research
A campaign is only as strong as its foundation, which is why Dom and the team:
Create and configure your Google Ads account for accuracy and efficiency.
Conduct in-depth keyword research to find high-intent search terms.
Analyse competitors and industry trends to uncover new opportunities.
3. Campaign structure & ad creation
Setting up campaigns is more than just hitting ‘go.’ Our method ensures the best structure for efficiency and performance:
Strategic campaign setup – with Search, Performance Max, Display, Video, Shopping, or App – whatever fits your goals best.
Compelling ad copywriting – every word counts, and our expertly crafted ad content includes strong CTAs that convert.
Visual ad optimisation – We integrate high-quality, responsive visuals for display and search ads.
Precise audience targeting – Your ads are only as effective as their reach, so we ensure they appear where they matter most.
4. Tracking & conversion setup
Data drives decisions, and our team ensures that every click, lead, and conversion is trackable:
Google Tag Manager & Google Analytics installation (if not already set up).
Conversion tracking for leads, purchases, and form submissions.
Phone call tracking for businesses that rely on direct customer contact.
5. Launch & optimisation
When the campaign is live, the real work starts. That’s when we:
Monitor early performance, making data-driven adjustments.
Refine bids, keywords, and ad creatives based on live performance insights.
Optimise landing pages to increase conversion rates.
6. Ongoing management & performance reporting
The difference between an average Google Ads campaign and a high-performing one? Continuous strategic management. Our process includes:
Weekly performance checks – because a campaign that isn’t optimised is a campaign that’s wasting budget.
A/B testing – we experiment with different ad variations to maximise ROI.
Transparent reporting – monthly reports with insights and actionable recommendations.
Delivering Online: Google Ads success stories
At heightOn, we don’t just run ads – we deliver results.
No matter your industry, we can help you maximise your return on investment, lower costs, and drive high-quality leads through strategic Google Ads campaigns.
See how we’ve transformed businesses across various sectors:
Chartered Surveying Client: Arnold & Baldwin
- CTR Boost: Increased from 2% to 4.51% (+125.5%)
- Cost to Convert Drop: From £5-12 down to just 0.45p
- Massive ROI: 626% return on Google Ads lead acquisition
By refining their ad targeting and bidding strategy, we helped Arnold & Baldwin generate significantly more leads at a fraction of the cost.
Read more about Arnold & Baldwin’s success here
Curtain & Blinds Client: Mr Trax
- CTR Boost: From 1% to 3.87% (+287%)
With better audience segmentation and creative ad messaging, we transformed their campaign into a high-performing revenue generator.
Accountant Firm: DMC
- Clicks soared: 385% increase
- Impressions skyrocketed: 892% increase
- More conversions: 46 form submissions & 15 calls in one month
By fine-tuning targeting, optimising ad creatives, and streamlining budget allocation, we doubled their website clicks from April to August – leading to higher engagement, lower CPC, and consistent lead generation.
Electrical Engineering Firm: Randoll Electrical Engineers
- CTR surge: From 1.37% to 5.75% (+319.7%)
- Clicks jumped: 232% increase
- User interactions exploded: 1,935% increase
- Cost savings: £2,930 saved in fraudulent ad clicks
- Project enquiries: 300+ quality leads generated
Our campaign enhancements helped Randoll Electrical Engineers cut wasted ad spend while significantly increasing high-intent leads and website engagement.
Read more about how we helped Randoll Switch On success
If you’re looking for higher conversions, lower costs, and stronger ad performance, our Google Ads experts are ready to help. Let’s talk about how we can boost your business growth today!
Call off the search. We are Certified Google Partners.
When it comes to managing Google PPC Ads campaigns, you need a partner who has proven expertise and a track record of success.
Becoming a Google Partner isn’t just about experience – it requires passing the latest Google Ads Certification exams.
Want to know what it takes? Read our experience of the Google Ads Certification.
We’re a certified Google Partner because we meet Google’s stringent requirements, have advanced knowledge and skills, and have generated consistent success in Google PPC advertising.
What does it mean to be a Google Partner?
As a google partner, we can’t rest on our laurels. So we take full advantage of the exclusive, direct access we have to Google resources, advanced training, and ongoing support.
This means we’re always at the forefront of the latest tools, features, and updates, ensuring your campaigns are built on cutting-edge strategies that drive the best possible outcomes. Our PPC Agency team stays ahead of industry trends and incorporates these insights into every campaign, giving you a significant advantage over your competition.
Our Certifications: A comprehensive approach to Google PPC Ads
Our multiple Google Ads certifications extend across a variety of specialties, including Google Search, Display, Video, and Shopping.
Each certification requires a deep understanding of the unique strategies and best practices specific to that type of campaign.
Google Search Certification
We are expert in creating compelling Google PPC ads that appear at the top of search results, driving high-quality traffic to your website through keyword research, ad copywriting and landing page optimisation to maximise conversions.
Google Display Certification
We know how to create visually appealing Google Display Ads that reach potential customers as they browse their favourite websites, watch YouTube videos or use mobile apps. We can also leverage the power of the Google Display Network to increase brand awareness and engagement.
Google Video Certification
With expertise in Google Video Ads, particularly on platforms like YouTube, we create engaging video content that captures attention and drives action. We understand the art of storytelling and how to use video to connect with audiences on a deeper level.
Google Shopping Certification
Our eCommerce clients benefit from our Google Shopping certification that ensures we can display your products prominently to users actively searching for what you sell.
We can optimise your product listings to maximise visibility and sales, ensuring that your inventory is presented in the best possible light.
Want to know what it takes to pass the latest Google Ads Certification exam? Here’s how we experienced the Google test exam – including the surprising new rules, live monitoring, and the challenges our team faced firsthand.
Google Ads PPC Agency – ask us anything!
If you want to take your business Onwards and upwards, ask us how our Google PPC Ads management service can help. We’re already a trusted PPC agency partner to many clients, so we know how to increase visibility, boost leads, and enhance sales.
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