On the Money: turning digital performance into real leads for DMC Accountants
DMC Accountants
With competition growing and online referrals flattening, DMC Accountants needed to be Better Online – increasing visibility, generating more leads, and turning digital into a driver of dependable growth.
A local East Grinstead accounting firm, DMC supports individuals and businesses across West Sussex. They turned to HeightOn for a performance-led solution. As specialists in marketing for accounting firms, we set out to deliver fast, focused improvements to their local visibility and lead generation.
On the Results
In just a few months, the impact was immediate and measurable.
Google Ads Performance:
- 271% increase in paid traffic
- CPC reduced by 73%
- 46 form enquiries
- 718% increase in reach
Google Business Listing performance:
- 95% Website clicks increase
- Direction requests surged 545%
- Discovery traffic increased by 42%
Example visuals from the Local creative digital marketing strategy
On the Challenge
Although well established in the East Grinstead area, DMC’s digital presence wasn’t delivering.
Website visits were low. Their Local SEO and Google Business Listing profile lacked visibility. Paid traffic brought inconsistent results. There was no clear connection between spend and return.
They needed a joined-up accountant marketing strategy that could:
- Reach local users actively searching for accounting support
- Convert digital impressions into real conversations quickly
- Build brand visibility across West Sussex: East Grinstead and Forest Row
- Improve cost-efficiency in their paid channels
On the Strategy
We delivered a multi-platform strategy built to perform:
- Google PPC Ads Management – capturing intent-driven search traffic with high local relevance
- Google Business Listing Optimisation – improving local SEO map visibility and encouraging calls and website visits
- Facebook Social Management – supporting brand awareness and retargeting warm audiences with regular, locally-focused content
We refined targeting, optimised bidding strategies, and introduced stronger CTAs to improve performance across every platform.
Google Business Website Clicks Report – highlighting click growth over time
Google Business Calls Report – tracking inbound call performance month-on-month
On the Return
This wasn’t just a boost in traffic – it was a shift in growth strategy.
Thanks to a performance-led plan and continuous optimisation, DMC:
- Significantly reduced their cost per lead
- Maximised the value of every paid and organic interaction
- Gained a scalable growth model, tailored to their local market
It’s marketing for accounting firms delivered the HeightOn way – smart, fast, and built to scale.
On What’s Next
With performance benchmarks in place, we’re evolving the strategy to drive continued growth:
- Seasonal campaigns to capture demand spikes
- Enhanced CTAs across platforms to lift enquiry rates
- Ongoing testing of creative, copy and keywords
- Deeper localisation of content to build community relevance
From flat results to real returns, DMC Accountants are now a go-to name in local accountancy, with digital at the heart of their growth.
Big On Better performance? Just ask.
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+44 (0) 1435 692 023
Heathfield, East Sussex
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