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Let us take your local Google search results to the next level.
In today’s competitive digital landscape, your local search presence isn’t optional – it’s critical.
Customers go to Google first and foremost and Google business listings influence 76% of local search decisions.
That’s why we specialise in helping businesses list their company on Google and optimise local SEO strategies to get you in front of the warmest market there is: nearby customers.
Whether you’re a small business looking to grow or an established enterprise refining your strategy, we create tailored solutions to enhance your visibility, boost engagement, and drive results.
For example: what if you’re a regional or national business with multiple local locations?
Then it’s even more important that you optimise for local SEO. From experience with regional and national clients, we know the difference it can make when you optimise beyond your HQ location. Because optimising your website for local search is only part of the equation. To really maximise rankings, ensure your content is also fully optimised for local SEO.
On HeightOn
As a truly integrated design and digital agency, everything we do is about putting together tailored, seamless solutions that increase your online visibility, boost brand recognition, and generate high-quality leads and sales.
We combine an in-depth knowledge of the ever changing SEO landscape with expert use of cutting-edge tools to fine-tune your local SEO strategy, delivering consistent improvements and maximum performance.
Why boosting your local search performance is essential
Local SEO search performance is the cornerstone of connecting with nearby customers who are ready to act.
When potential clients search for services or products in their area, your business needs to be at the top of their results to capture their attention.
An optimised local SEO presence ensures that your company stands out in these high-intent moments, driving both online engagement and in-store visits.
By improving your visibility in local SEO rankings, you not only attract more customers but also build trust, establish credibility, and gain a competitive edge over others in your market.
What we’re focused on when we’re optimising local search:
- Increasing local visibility: dominating local search results so customers can find you when they need you most.
- Increasing foot traffic: transforming online visibility into real-world visits and increased sales.
- Enhancing credibility: a fully optimised Google listing builds trust and positions your business as a reliable choice.
- Sharpening competitive advantage: we set out to get you past competitors by appearing at the top of Google’s local results.
- Targeted marketing: we aim to speak directly to your local audience with precise, relevant ads and content.
- Strengthen customer engagement: engage with your local community through relevant content and social media interactions, fostering stronger relationships with your customers.
On Target: comprehensive local SEO services
We’re specialists in transforming your business’s local search presence with tailored local SEO strategies designed to connect you with nearby customers.
From optimising your website for local relevance, to managing your Google business listing and creating engaging content, our services ensure your business stands out in local searches.
We use our expertise to position your brand exactly where your audience is looking – on target, every time.
Website optimisation for local search
Your website is the foundation of your local SEO strategy and the key to attracting nearby customers.
We focus on ensuring your site is optimised to rank highly in local search results, making it easy for potential customers to find you. From consistent business information to strategic use of location-specific keywords, we craft every detail to enhance your local visibility.
Our goal is to turn your website into a powerful tool that not only drives traffic but also converts visitors into loyal customers. So, we optimise every detail to get them all working in synch and amplifying the opportunities:
- Consistent NAP Information: Your Name, Address, and Phone Number (NAP) appear accurately and consistently across every page.
- Local keywords: We weave in location-specific keywords that align with how customers search for businesses like yours.
Learn more in our guide: Mastering On-Page SEO & Keyword Optimisation
Our Top 3 Key Tips
- Create separate location pages on your website with unique, locally optimised content.
- Use Google Business Profiles for each location & ensure they all have consistent NAP data.
- Encourage localised reviews for each location.
Google Business Listing Management
Your Google My Business (GMB) profile is your gateway to local search success.
We can help you to get this crucial step right with a range of services:
- Profile completion: we make sure every section of your GMB profile is correctly filled in, from your hours of operation to the business category.
- Duplicate resolution: we also clean up duplicate listings to streamline your local presence and enhance credibility.
Why is this important? Google’s Q&A feature is underutilised, yet it directly impacts your local ranking & customer trust.
Did you know?
Google allows anyone to ask & answer questions
on your Business Profile.
Our Top Tip?
Pre-fill your Google Q&A with frequently asked questions about your services, pricing, and availability. This does two important things: helps customers to find answers instantly AND boosts credibility.
Unlock the power of Google’s Q&A Feature
Google’s Q&A is an underutilised local SEO tool, yet it directly impacts customer trust, engagement, and rankings.
Why does it matter?
- Google Business Profiles with active Q&As rank higher in local search.
- Customers trust businesses that provide instant answers – boosting conversions.
- Google’s AI favours well-structured Q&A content in voice search and local pack rankings.
- Anyone – including competitors – can ask and answer questions on your Business Profile — so it’s crucial to manage it
On Visibility: how to use Google Q&A to boost local SEO
Google Q&A is a powerful but often overlooked tool that can boost your local SEO, improve customer engagement, and drive conversions. However, if you’re not managing it, anyone can — leading to incorrect information, missed opportunities, and a weaker online presence. Here’s how to take control and use Google Q&A to your advantage.
On the front foot: populate your Q&A with key questions
Why wait for customers to ask when you can pre-fill answers with essential information? By proactively adding common questions, you provide instant, accurate responses while also enhancing search visibility with relevant keywords.
Example:
Basic Answer: “Yes, we offer emergency services.”
Optimised Answer: “Yes! Our emergency response team is available 24/7 across Brighton & Hove. Call us now at [Your Business Number] for immediate assistance.”
Our Google Q&A top tips:
- Use real customer queries from sales calls or emails.
- Include keywords like “emergency electrician in London” to improve local rankings.
- Keep responses clear and helpful while reinforcing your USP.
On Time: monitor & respond quickly
Google gives unanswered questions a negative ranking signal, and customers see them as a sign of poor service. Set up alerts so you never miss a new question and respond promptly and professionally.
Example:
Weak Response: “Yes, we have parking.”
Optimised Response: “Yes! We offer free customer parking at 123 High Street, London, conveniently located behind our shop. Open Mon–Sat, 9am–6pm.”
More Google Q&A top tips:
- Set up Google Business Profile notifications to stay on top of new questions.
- Answer clearly, professionally, and with helpful details.
- Avoid one-word answers – turn every response into a sales opportunity.
On SEO: Boost rankings with smart answers
Google Q&A isn’t just for customer service – it’s a search ranking asset. The way people ask questions often mirrors how they search on Google, meaning well-optimised answers can help your local SEO.
Example:
Missed SEO opportunity: “Yes, we sell running shoes.”
SEO-Optimised Answer: “Yes! We stock a wide range of men’s and women’s running shoes at our Brighton store. Browse our latest collection: [website link].”
More Google Q&A top tips:
- Use search-friendly phrases that match customer intent.
- Include your location to boost local search relevance.
- Where appropriate, link to key website pages for further engagement.
On Guard: remove spam & inaccurate answers
Leaving incorrect, outdated or spam answers unchecked can harm your brand’s credibility. Competitors or bots can easily post misleading responses — so stay vigilant.
More Google Q&A top tips:
- Regularly review your Q&A for incorrect information.
- Flag spam or competitor interference to Google.
- Update answers whenever business details change (e.g., new opening hours)
On Conversion: turn Q&A into sales
Google Q&A isn’t just about providing answers. It’s about winning customers. Every well-crafted response is an opportunity to highlight services, expertise, and promotions.
For example:
Missed Opportunity: “Yes, we do boiler repairs.”
Sales-Driven Answer: “Absolutely! We specialise in fast, reliable boiler repairs across Sussex. Book your appointment today: [website link].”
More Google Q&A top tips:
- Showcase your expertise with detailed, value-driven answers.
- Use persuasive language to guide potential customers toward action.
- Keep answers customer-friendly and informative, making it easy to convert.
Next steps: let’s optimise your Google Q&A
A well-managed Google Business Profile can boost visibility, drive engagement, and increase conversions. If you’re not actively using Google Q&A, you’re leaving leads on the table.
Let’s fix that. Contact us today to optimise your Google Q&A and maximise your local search presence.
Get On the map: Google Maps ranking strategies that drive clicks & calls
Why Google Maps ranking matters
If your business isn’t in the top 3 of Google Maps (aka the Local Pack), you’re losing potential customers to competitors.
“Your business needs to be in the top 3…”
70% of local searchers click one of the top-ranked businesses. So, if you want more clicks, calls, and conversions, read on to boost your ranking and stay ahead…
On Point: optimise your business categories & services
Google prioritises businesses with the most accurate and detailed categories. If you don’t tell Google exactly what you do, your competitors will rank higher.
- Primary category = your core service (e.g., Digital Marketing Agency, Plumber).
- Additional categories = related services (e.g., Local SEO, PPC Ads, Emergency Plumbing).
- Service listings = detailed offerings under each category (e.g., Website Design, Social Media Marketing, Boiler Repairs).
Our top tip: Check top-ranking competitors in your area and match their categories to stay competitive!
On Location: use geo-tagged photos & videos
Google favours businesses that regularly upload real location-verified images. The more authentic and engaging your photos, the better.
- Add storefront, team, work-in-progress & behind-the-scenes images.
- Geo-tag your images before uploading using tools like GeoImgr.
- Upload videos (office walkthroughs, customer testimonials, product demos).
Another top tip: Businesses that upload photos weekly get 35% more engagement on Google Maps.
On Brand: keep your Google Business Profile active
Google rewards businesses that keep their Google Business Profile (GBP) fresh with weekly updates.
- Post about offers, promotions, events, and new services.
- Use keywords and hashtags (e.g., “Book expert SEO services in Brighton today! #LocalSEO #DigitalMarketingBrighton”).
- Engage with customer questions and respond quickly.
Another top tip: Regular posts show Google that your business is active and relevant — leading to better rankings!
On Engagement: get more customer reviews & check-ins
Google Maps prioritises businesses with high engagement – the more reviews and interactions, the better your ranking.
- Ask customers to “Check-in” when they visit.
- Actively request 5-star Google reviews after a service.
- Respond to all reviews (Google ranks active profiles higher).
Another top tip: Businesses with consistent customer engagement rank higher in search results!
On Conversions: turn clicks into customers
Ranking high is great — but you need people to click and call.
- Add click-to-call buttons & direct booking links.
- Keep business details updated (phone number, opening hours, services).
- Use strong calls-to-action (CTAs) like:
“Call us now for a free consultation!”
“Book your appointment today!”
Another top tip: Businesses with a “Call Now” button get 50% more customer calls than those without.
On the Search: ready to rank higher on Google Maps?
We optimise Google Business Profiles for maximum local visibility – helping you get more clicks, calls, and customers.
If you want to dominate local search, get in touch today for a Google Maps SEO strategy that gets results.
On Success: how we help our clients convert clicks
Success story: Mr Trax, Hailsham
Mr Trax struggled with duplicate Google listings and couldn’t get verified. We resolved these issues by helping them secure a verified and optimised GMB profile.
Online directory listings management: Visibility across directories strengthens your Google ranking. We ensure your business is listed accurately and consistently across key platforms like Yelp, Bing Places, and more.
Success story: DMC Partnership, East Grinstead
DMC, a local accounting firm, saw a significant increase in their local digital footprint and audience reach through our multi-platform approach, combining:
Google Ads – to target people actively searching for accounting services
Facebook Ads – to build brand awareness and retarget potential leads
Google Business Optimisation – to improve local search rankings and increase organic engagement
On Local content creation: building connections with community
Compelling, authentic, localised content builds engagement and trust. In fact, it’s the heart of building meaningful connections with your community and enhancing your local SEO.
Our in-house content creators are expert in crafting compelling, on brand and location-specific content that resonates with your audience and reinforces relevance.
We work with you to create a brief and a content strategy that immerses you in local life and produces content that drives engagement, builds trust, and strengthens your presence in the local market.
We’ll explore all the opportunities for your business but our approach can include:
- Focusing on local events and news: We create content that highlights events, happenings, and news in your area, putting you into the conversation and positioning your business as a connected and engaged part of the community.
- Engaging local influencers: Collaborating with trusted local figures allows us to extend your reach and connect authentically with your audience. These partnerships create relatable, shareable content that drives engagement and builds credibility.
- Showcasing customer stories and reviews: Highlighting the experiences and successes of your local customers is a powerful way to build trust and resonate with potential clients. Testimonials, case studies, or user-generated content can showcase the real impact of your products or services.
- Creating hyper-local guides: Developing guides that cater to your audience’s local needs – such as “Top 10 Things to Do in [Your City]” or “Best Restaurants Near [Your Town]” – positions your business as a helpful and knowledgeable resource in the area.
- Supporting local causes and charities: Content that showcases your involvement in community initiatives or sponsorships not only boosts brand goodwill but also strengthens your connection to the local audience.
- Optimising for voice search: We create content that answers common local queries, such as “Where’s the best [service] near me?” or “What’s the closest [product] in [city]?”, helping to ensure your business ranks prominently.
- Why? More customers use voice assistants (Alexa, Siri, Google Assistant) for local searches.
“58% of consumers use voice search…”
On Voice & visibility: how voice search is shaping the future of local SEO
Voice search is fundamentally changing how people find local businesses. Instead of typing short, keyword-focused queries, consumers find it much more convenient to ask Siri or Alexa – and they’re doing it conversationally.
Why does this matter?
- 58% of consumers use voice search to find local businesses near them (Google, 2023).
- 46% of voice search users look for local business info daily (BrightLocal).
- 76% of smart speaker users conduct weekly local searches (Think with Google).
- Voice searches are 3X more likely to be location-based than text searches.
This means that businesses like yours must adapt your local SEO strategies to align with how people actually speak.
So, to rank in “near me” searches, your content must be conversational, location-specific, and optimised for Google Business Profile (GBP).
“Voice searches are
3X more likely to be location-based”
On Tone: write like people speak
Because voice searches use full sentences and questions, your content should reflect natural speech.
- Use long-tail, conversational keywords (e.g., “Who is the best plumber near me?”).
- Structure FAQs & blog content around real customer questions.
Pro Tip: Google prioritises human, friendly and natural language content – keep it clear and direct.
On Location: own your geographic market
Most voice searches include a location, so your website needs to reflect that.
- Use geo-specific keywords (e.g., “best pizza in Brighton”).
- Optimise your Google Business Profile with location-rich details.
- Ensure your business name, address & service areas are consistent.
Pro Tip: “Near me” searches have skyrocketed – local SEO is more critical than ever.
On GBP: keep your Google Business Profile optimised
Google prioritises GBP listings for local voice searches so:
- Ensure your business details are 100% accurate.
- Post updates, offers & Q&As to stay active.
- Upload geo-tagged images to improve local rankings.
Pro Tip: Updated Google Business Profiles rank higher in local results.
On Speed: make your site mobile-first
Most voice searches happen on mobile and slow sites get penalised. So it’s more important than ever to:
- Use Google PageSpeed Insights to test performance.
- Enable mobile-first indexing & compress images for speed.
Pro Tip: Fast-loading sites rank better & convert more visitors.
On Structure: use Schema Markup
Here’s the technical bit: Schema Markup is structured data code added to your website to help search engines understand and display key business details – like name, address, hours, and services – more effectively in search results.
Structured data helps Google display your business details more effectively.
- Add Local Business Schema for name, address, hours & services.
- Implement FAQ Schema to increase visibility in Google’s featured snippets.
On the Future: the takeaway
Voice search is growing fast, so businesses that optimise for natural language, location-based queries & GBP will win in local search.
If you want to dominate voice search? We can optimise your site & Google profile to get you On the map. Contact us today!
On Being social: social media promotion
Social platforms are critical for engaging your local audience and amplifying brand visibility authentically at local level.
We leverage the unique capabilities of platforms like Facebook, Instagram, and LinkedIn to engage your community, promote your services, and drive meaningful interactions. Through targeted ads, community-focused content, and active engagement, we can help your business build a loyal following and strengthen its local presence:
- Geo-targeted ads: Running precision campaigns tailored to your specific location and audience demographics.
- Community engagement: Sharing local updates, responding to discussions, and joining conversations that matter to your audience.
Beyond local SEO, a strong technical SEO foundation ensures your website loads fast, remains crawlable, and ranks higher.
Explore our guide: Mastering Technical SEO for Better Rankings.
Success story: Randoll Industrial, Heathfield
We helped Randoll Industrial, a leading industrial and commercial electrical engineering firm, to successfully claim top spots in local search results through our strategic use of SEO tools and plugins.
Certified expertise
As certified Google Partners, we use the most advanced insights and tools available to elevate your local presence.
Our accreditation reflects our commitment to and investment in delivering world-class results, so you can add business to google, empowering your brand and maximising its potential.
Take your local presence to the next level
Optimising your local search is just the beginning. From managing your Google listing for your business to crafting targeted, location-specific content, we can help your brand to stand out – and thrive.
Ready to grow your local visibility and drive tangible results?
Give us a call to find out how our tailored design and digital solutions can amplify your presence and power your business forward.
Related Articles
On Website Optimisation: How to master technical SEO for superior website performance
On Visibility: mastering on-page SEO
On Social: elevate your brand with expert social media management
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