In a whole world of websites, how do you get yours found?

Your website performance is critical to standing out, driving traffic, and converting leads. But where do you start with technical SEO, off-page SEO and On-page SEO?

Ask us. We know our way around SEO and can simplify the complexities, helping you check your site’s SEO, find out what’s working and what can be optimised for maximum impact.

From responsive design to seamless user experiences, we ensure your website ranks higher, loads faster, and outperforms competitors.

“A high-performing website is essential for business success. Many businesses know they need to improve their website but find the technical jargon overwhelming. At HeightOn, we simplify the process and ensure you get results that matter. Our expertise in bespoke website design and development using industry critical technologies, along with Google’s Webmaster tool, ensures your website performs at its best with advanced technical SEO and off-page SEO strategies.”
Chris Heighton

On the importance of technical SEO

Technical SEO is the backbone of a high-performing website, ensuring it functions smoothly for both users and search engines. Regular data analysis not only helps identify and resolve issues early but also provides actionable insights to improve user experience, drive traffic, and increase conversions.

Benefits of regular data analysis:

Early identification of problems: Regular monitoring helps catch issues before they become major problems.
Tracking progress and assessing performance: Keeping track of performance metrics helps measure the success of your SEO efforts.
Making data-driven decisions: Data analysis provides insights that guide strategic decisions.
Enhancing efficiency and productivity: Understanding how users interact with your site helps improve user experience and site efficiency.
Boosting sales and profitability: A well-optimised site not only attracts more visitors but also increases conversion rates.

Not sure where to start? We recommend the following DIY SEO audit tools – or you can get in touch to find out how we can transform your website into a high-performing, search-engine-friendly powerhouse.

On Tools: DIY SEO audits

Want to check SEO on your site? Our team recommends:

Google Search Console: Monitor site health and track indexing issues.
SEMrush: Analyse competitors and refine your SEO strategy.
Ahrefs: Evaluate backlinks and keyword performance.
GTmetrix: Analyse and Optimise site speed and loading times.

Most businesses or marketing departments keep an eye on Google Analytics (Now GA4), which tracks and reports website traffic. It will also give you detailed insights into user behaviour and site performance – crucial for both tech SEO and off page SEO analysis.

If you need keyword research, linking building, a site audit and page optimisation insights, you could also use Moz Pro. Ubersuggest is also a good tool for keyword suggestions, content ideas, and SEO audit reports.

If you have the time and a little more knowledge, you can use Screaming Frog SEO Spider. This website crawler helps find broken links, analyses page titles and meta data, and can generate XML sitemaps, a crucial part of tech SEO.

Any or all of these tools will help you to get a picture of your website’s SEO health and identify areas for improvement. But, while they are valuable, a professional SEO service is worth investing in for deeper insights and a comprehensive strategy for long-term success.

On Focus: key benefits of HeightOn technical SEO solutions

With us as your design and digital partner, you’ve got access to powerful SEO strategies that can:

Enhance website speed: Fast-loading pages improve user satisfaction and search engine rankings.
Strengthen local visibility: Off-page SEO tactics – like business listings – boost local customer engagement.
Optimise site architecture: We build clear structures and use internal linking improve navigation and indexing.
Secure data with HTTPS: Built-in SSL encryption builds trust and credibility.
Increase organic traffic: Our advanced keyword integration and tech SEO work to attract more users to your site.

On Target: comprehensive SEO audits

Great website optimisation starts with a detailed audit.

As technology evolves, websites accumulate technical issues, outdated content, and missed optimisation opportunities. These factors can impact search rankings and user experience.

The rule of thumb? The older your site, the more it will benefit from an SEO audit

Our team carry out comprehensive SEO audits to pinpoint any issues and provide actionable insights. That all works to enhance technical SEO, boost visibility, and drive better results.

A thorough audit is the first step toward sustainable growth and measurable success.

Website audit

We use cutting-edge tools and tailored technical SEO strategies to evaluate your site’s performance, uncover technical issues, and implement optimisations that improve rankings, user experience, and site speed.

Digital audit

A website is just one part of your digital ecosystem. We analyse site structure, content strategy, and technical SEO to ensure every digital element works seamlessly together for maximum impact and usability.

Brand audit

Your brand’s online reputation is just as important as your website’s performance. We use off-page SEO strategies to enhance brand credibility, authority, and visibility across search engines, social media, and business directories. Our approach ensures your digital footprint aligns with your brand identity, helping you stand out, attract trust, and engage your audience effectively.

Drinking coffee and on the phone, chris & domonique heighton discussing digital marketing strategies at their laptops

On Performance: key strategies for technical SEO success

Technical SEO lays the foundation for a high-performing, search-engine-friendly website. Without a strong technical structure, even the best content won’t rank well. That’s why we focus on optimising your site’s architecture, speed, crawlability, security, and authority – ensuring search engines can efficiently index your content while delivering a seamless user experience.

Improve Core Web Vitals for better speed, stability & engagement
Ensure search engines can crawl & index your site properly
Strengthen website security & credibility
Enhance off-page SEO to build authority & local visibility

Here’s how we do it:

1. Optimise website structure & crawlability

A well-structured website ensures search engines and users can easily navigate, understand, and rank your content. Internal linking plays a crucial role in ensuring that link equity is properly distributed, helping to improve rankings and visibility.“

Want to learn more about how internal linking affects SEO? Read our guide: Understanding Link Juice & How it Powers SEO Rankings

XML Sitemaps – Helps search engines discover and prioritise your most important pages.
Fix Crawl Errors – We use Google Search Console to detect & fix indexing issues.
Internal Linking Strategy – A clear hierarchy improves discoverability for both search engines and users.
Descriptive Anchor Text – Ensures links are relevant & intuitive, improving SEO value & usability.

Want to optimise your content for better rankings?

Read our guide on How to Improve Website Ranking | Master Simple On-Page SEO

Google Web Console Core Web Vitals

2. Improve page speed & Core Web Vitals

Google prioritises websites with excellent Core Web Vitals – ensuring your pages load fast, interact smoothly, and remain visually stable.

What are Core Web Vitals?

Core Web Vitals measure how well your website loads, responds, and stabilises for users.

Metric	What it Measures	Ideal Score
Largest Contentful Paint (LCP)	How quickly the main content loads	Under 2.5s
Interaction to Next Paint (INP)	How responsive your site is	Under 200ms
Cumulative Layout Shift (CLS)	How stable your page is while loading	Under 0.1

How Core Web Vitals impact SEO & user experience

Google rewards fast, stable websites with better rankings
Users abandon slow sites, increasing bounce rates
A better Core Web Vitals score improves conversions & engagement

How to improve Core Web Vitals for better SEO

Improve Page Load Speed (LCP)

Optimise images with WebP format & compression tools.
Enable lazy loading to load images only when needed.
Minimise render-blocking JavaScript & CSS.
Use a Content Delivery Network (CDN) to accelerate page speed.

Enhance Page Responsiveness (INP)

Defer JavaScript to speed up page interactions.
Reduce third-party scripts that slow performance.
Use browser caching to store elements locally, improving repeat visits.

Fix Cumulative Layout Shifts (CLS)

Always specify image & video dimensions to avoid unexpected layout jumps.
Preload fonts to prevent text shifts while loading.
Avoid pop-ups & dynamic ads that cause content movement.
Check & Fix Your Core Web Vitals with These Free Tools:
- Google PageSpeed Insights – Run real-time performance tests
- Google Search Console → Core Web Vitals Report – Identify URLs failing Google’s benchmarks
- Lighthouse Audit (Chrome DevTools) – Perform live SEO & speed analysis

3. Strengthen website security & HTTPS implementation

Google prioritises secure websites – and so do users. A lack of SSL encryption (HTTPS) can harm rankings and trust.

SSL Certificates – Implement HTTPS to encrypt data & boost SEO rankings.
Fix Mixed Content Issues – Ensure all assets (images, scripts, styles) load securely.
Regular Security Audits – Protect your website from hacks, malware & vulnerabilities.

4. Leverage structured data for enhanced search visibility

Structured data (schema markup) helps Google understand your content and can generate rich snippets in search results.

Schema Markup Implementation – For products, reviews, FAQs, articles.
Rich Snippets – Enhances CTR (click-through rate) with extra details in search results.
Breadcrumb Navigation – Improves site crawlability & user experience.

Example: A property website using “Real Estate Schema” can show price, location, and availability directly in search results – attracting more clicks and leads.

5. Off-Page SEO: strengthening authority & visibility

While technical SEO focuses on site performance, off-page SEO enhances authority, credibility, and rankings by ensuring your website is visible across the right external platforms.

Business listings & directories – Get your business featured on Google My Business, Yell, and industry-specific directories to improve search visibility.
Social media engagement – Sharing high-quality content increases brand awareness and drives referral traffic.
Brand mentions & external authority – We don’t manage backlink acquisition, but we optimise your site’s internal structure and content to ensure that any organic mentions or inbound links pass SEO value
Local SEO optimisation – Ensuring NAP (Name, Address, Phone) consistency across platforms strengthens local search rankings.

Want to understand how external links and internal linking impact rankings? Read our guide: Understanding Link Juice & How It Powers SEO Rankings.

Pro Tip: Combine off-page SEO strategies
with technical SEO for the best results.

Want to grow your brand authority?

We can help optimise your website’s technical setup so that you benefit from external authority signals without needing paid backlinks. Get in touch to learn more.

6. The next step: on-page SEO optimisation

Once your technical SEO foundation is strong, the next step is optimising your content for search rankings.

On-page SEO ensures your content, metadata, and headings are structured effectively to drive organic traffic.

Learn how to master on-page SEO here: How to Improve Website Ranking | Master Simple On-Page SEO

On Visibility: mastering on-page SEO

On Your Side: why choose HeightOn?

At HeightOn, we don’t just optimise your website. We craft strategies that deliver measurable results. Our expertise spans technical SEO, off-page SEO, and cutting-edge web development, empowering your business to achieve its goals.

It’s our job to make the technical accessible, taking care of all the complexities of marketing design and digital, and allowing you to focus on what you do best.

Ready to enhance your SEO and drive success? Get in touch today and let’s build a website that works better for your business.

Want to optimise your content for better rankings? Once your website’s technical foundation is solid, the next step is on-page SEO. Read our guide: On Visibility: Mastering On-Page SEO.