Contents
The answer to this question:
How to improve website ranking on Google?
Is the key to ranking higher and better than your competition online.
And how do you do that?
You make your content stand out not just for readers but also for search engines like Google.
The secret to success is achieving the perfect balance: creating unique content that is engaging, informative, and easy to navigate for users, while being meticulously optimised for Google’s algorithms.
At HeightOn, we specialise in helping businesses improve website ranking on Google with tailored SEO on-page analysis and strategies that improve your website’s readability, rank, and reach.
Whether you’re looking for simple SEO advice, or comprehensive SEO on-page analysis, this guide is packed with actionable strategies to boost your site ranking on google.
“On-page SEO is critical to getting
your site ranking on Google.”
On the Basics: why on-page SEO matters
On-page SEO is critical to getting your site ranking on Google.
Good on-page SEO will help to ensure that every element, from meta tags to internal links, is working in sync to improve your website rank on keywords and attract your target audience.
A solid on-page strategy enhances user experience, builds credibility and provides search engines with the information they need to get your site ranking on google.
On the Process: start with an SEO audit
To get to where you want to be, start where you are. It sounds simple but it’s absolutely key to laying firm foundations for an ambitious strategy.
Every successful on-page SEO strategy begins with a thorough audit.
At HeightOn, our clients benefit from detailed SEO on-page analysis to identify gaps and uncover opportunities for optimisation.
Key elements of an SEO audit
- Site structure & navigation: We establish how easy it is for users and search engines to navigate your site.
- Page speed & performance: By identifying and addressing issues slowing down your site, we can work on enhancing user experience.
- Mobile-friendliness: It’s essential to verify that your site is responsive and functions flawlessly on all devices.
- Content quality: We always check for relevance, originality, and engagement, ensuring content aligns with user intent.
- Meta tags & descriptions: Optimising titles and meta descriptions can improve click-through rates.
On Point: targeting high-value keywords
The role of keyword research
Effective keyword research is the cornerstone of every successful on-page SEO strategy.
Choosing the right keywords ensures your website appears in front of the right audience and is key to improving your Google ranking.
What is keyword research?
Keyword research is the process of finding the most relevant search terms to improve your website’s ranking on Google. It helps businesses attract the right audience by selecting a mix of high-volume and long-tail keywords.
Tools for SEO success
We use paid for and free industry-leading tools, along with Google Trends, to identify keywords that strike the perfect balance between search volume and competition.
Selecting high-value keywords
By targeting a mix of head terms and long-tail keywords, we set out to attract a broad yet relevant audience.
Long-tail keywords are particularly effective for niche targeting, offering higher conversion potential.
On Optimisation: key on-page SEO techniques
Optimising your website’s on-page elements with SEO on-page analysis is crucial for improving both user experience and search engine rankings.
Here, we’re covering the basics with a go-to guide for practical techniques that make your content more discoverable, engaging, and effective.
From crafting compelling titles to optimising internal links, we’ll walk you through the strategies that drive real results.
Crafting the perfect page title
- What is a Page Title? The page title appears in search results and browsers, offering the first impression of your content.
- How to Optimise: use primary keywords, keep it concise (50-60 characters), and make it compelling to boost click-through rates.
Writing engaging meta descriptions
- Purpose: meta descriptions summarise your page and encourage clicks.
- Best Practice: include primary keywords, limit to 150-160 characters, and make it enticing and informative.
Structuring content with headings
- H1: Your main headline should include the primary keyword and set the tone for your content.
- H2 & Beyond: Use subheadings (H2-H6) to structure your content and naturally incorporate secondary keywords.
On Simplicity: transform your site with simple SEO
New to SEO? No problem! These simple, high-impact SEO techniques can dramatically improve your site’s rankings – even if you’re not an expert.
- Check for Missing meta data: Ensure every page has a title and description to boost relevance.
- Optimise content structure: Use headings and internal links to guide readers and search engines through your site.
- Perform a DIY Audit: Use tools like the “SEO Meta in 1 Click” Chrome extension to scan your site for gaps.
Want to ensure your business ranks for local searches? Check out our Local SEO guide to optimise your Google Business Listing and get found in ‘near me’ searches.”
DIY SEO checklist: 5 simple actions to improve your website right now!
1. Check if Google is indexing your site
Why? If Google hasn’t indexed your site, it won’t appear in search results.
How?
Go to Google Search and type:
site:yourwebsite.com
If your pages show up in the results, your site is indexed.
If nothing appears, submit your site to Google Search Console for indexing.
2. Optimise your title tags & meta descriptions
Why? A clear, keyword-rich title improves your website’s visibility in search results.
How?
Use a tool like SEO Meta in 1 Click (Chrome extension) to check if your pages have meta titles & descriptions.
Make sure your page title is under 60 characters and includes a primary keyword.
Write a compelling meta description (under 160 characters) that includes a secondary keyword.
3. Check for broken links on your site
Why? Broken links hurt user experience and SEO rankings.
How?
Use Broken Link Checker (online tool) or Screaming Frog SEO Spider.
Identify and fix 404 errors by updating or redirecting broken links.
4. Improve page load speed
Why? Slow websites increase bounce rates and lower rankings.
How?
Run your site through Google PageSpeed Insights (https://pagespeed.web.dev/).
Compress large images using TinyPNG or ShortPixel.
Remove unnecessary plugins and enable browser caching.
5. Make sure your website is mobile-friendly
Why? Google prioritises mobile-friendly sites in search rankings.
How?
Use Google’s Mobile-Friendly Test (https://search.google.com/test/mobile-friendly).
If your site isn’t responsive, consider updating to a mobile-first website design.
Bonus Tip: Track your SEO improvements using Google Analytics to see how traffic and rankings improve over time.
Beginner SEO FAQs
How do I check if my website is indexed on Google?
Type site:yourwebsite.com into Google. If no pages appear, your site isn’t indexed. Use Google Search Console to submit your sitemap.
What’s the easiest way to track my SEO progress?
A: Set up Google Search Console and Google Analytics to track rankings, clicks, and visitor behaviour.
How often should I update my website’s SEO?
Regularly! Update content every few months, monitor keyword performance, and check for broken links or outdated information.
Do small businesses really need SEO?
A: Yes! Even simple SEO improvements can increase website visibility, drive traffic, and generate leads without spending on ads.
Pro Tip: Encourage readers to submit their own SEO questions in the comments section to boost engagement.
On internal strength: building links and content
Internal links and cornerstone content are the backbone of a strong on-page SEO strategy. By connecting key pages and creating authoritative content hubs, you can enhance user navigation, distribute link equity, AND boost your site’s visibility in search engine rankings.
Want to go deeper into Link Juice and how it affects SEO? Read our full guide: Understanding Link Juice & How It Powers SEO Rankings
Internal ‹linking for better rankings
Strategically linking pages within your site helps distribute link equity and improve search engine visibility. Our advice? Use descriptive anchor text and focus on linking to cornerstone content to maximise impact.
Creating cornerstone content
Cornerstone content serves as the hub for your site’s most important topics, attracting backlinks and improving authority. It’s a key piece of an effective on-page SEO strategy.
For example, a property company might create a cornerstone article titled “The Ultimate Guide to Buying Your First Home,” covering essential topics like financing, home inspections, and legal considerations. Effective cornerstone content provides comprehensive, high-quality information that answers common questions your audience has. To keep it evergreen and engaging, use clear headings, integrate relevant keywords, and ensure it’s visually appealing with images, charts, or videos to maximise its impact.
On Authority: embracing Google’s Double-E-A-T Principles
What is Double-E-A-T?
In ranking content, Google emphasises Expertise, Experience, Authoritativeness, and Trustworthiness. By aligning with these principles, you can improve your SEO performance and build user trust.
Things you can do to enhance ranking include:
- Showcase expertise through detailed, informative content.
- Share firsthand experiences to enhance authenticity.
- Establish authority with credible sources and backlinks.
- Build trust through accurate, helpful, and user-focused information.
On Engagement – share & spread the knowledge
SEO isn’t just about rankings – it’s about building authority and engaging with a wider audience. One of the most effective ways to amplify your reach is through social sharing.
If you found these SEO insights helpful, why not share them?
Quick ways to share this article
Tweet this guide: “Master on-page SEO with these simple strategies! 🚀 Check out this expert guide by @HeightOn https://heighton.agency/insights/on-page-seo/”
Post on LinkedIn: “Want to boost your Google rankings? Here’s how to improve your website’s SEO step by step! https://heighton.agency/insights/on-page-seo/”
Share on Facebook or WhatsApp: “Struggling with SEO? This guide breaks it down in a way that’s easy to follow. https://heighton.agency/insights/on-page-seo/”
On Results: how HeightOn delivers better SEO
At HeightOn, our approach to SEO is foundational.
We build SEO on-page analysis and optimisation into every bespoke website we create.
That includes putting more than 15 years’ experience into ensuring your site is designed to rank, engage, and convert. From keyword research to crafting effective meta tags, we provide simple SEO solutions that drive real results. And, we can take it to an advanced level with technical SEO for superior website performance.
On Success: driving real SEO growth
At HeightOn, we don’t just talk about SEO – we deliver measurable results.
Our strategic approach to SEO on-page analysis, content optimisation and structural site improvements has helped many of our clients achieve significant visibility and conversion gains.
Google Web Console SEO search performance chart
Arnold & Baldwin Chartered Surveyors – 140K monthly impressions & growing
SEO is an ongoing process, and our work with Arnold & Baldwin Chartered Surveyors is a prime example of how content-driven SEO drives long-term success. By optimising their on-page content and targeting high-value property-related keywords, we’ve seen:
- Impressions jump from 2,000 per day to 140K monthly
- Clicks increase from 50 to over 60 per day, steadily growing
- Higher conversion rates as more engaged users visit the site
- Educational content driving organic leads from homeowners searching for property survey insights.
Takeaway: SEO-rich content creation doesn’t just drive traffic. It attracts the right audience, improving both visibility and conversions.
Read more about how we moved this firm of Electrical Engineers on in a digital world
Randoll Industrial – From 0 to 40K monthly impressions
Randoll Industrial’s success showcases how effective digital marketing, a well-structured website, and targeted SEO can transform online visibility. From launch, we took the website from zero to over 40,000 monthly impressions by:
- Targeting highly relevant industry-specific search terms
- Implementing a clear SEO structure with optimised metadata & headings
- Building credibility through cornerstone content and internal linking
This massive growth in impressions, clicks, and search visibility demonstrates the impact of strategic SEO from the ground up.
Takeaway: A well-structured SEO strategy accelerates visibility – even for newly launched websites.
Ready to elevate your website rank on keywords and transform your Google presence? Get in touch today and let’s take your on-page SEO to the next level.
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On Social: elevate your brand with expert social media management
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