“A brand logo and identity that has truly stood the test of time”
Cerberus Electrical Systems asked us to reimagine their brand identity and website – creating a system that reflected their precision, technical expertise and reputation for delivering mission-critical electrical systems.
Working with major radio networks including Radio X, Kiss FM, Capital FM, Heart and Absolute Radio, Cerberus needed a brand that communicated clarity, confidence and long-term reliability.
Chris created a brand logo and identity that has truly stood the test of time… the brand still looks as strong today as it did when it was first unveiled.”
Nick Shone Director
On Brand design
We created a scalable identity system built around flow, connection and signal strength – a visual language capturing the energy and communication at the heart of their business. Using Pantone-defined colour palettes (1655 orange, 426 grey) and the Eurostile type family, we developed a mark that remains timeless, adaptable and technically resonant.
The identity was deployed across vehicles, apparel, stationery and a bespoke website – giving Cerberus a brand presence that performed as strongly offline as it did online.
On Results
More than a decade later, the Cerberus identity continues to deliver:
A brand system still in use today
Consistent visual and tonal expression across all applications
Pantone-specified production ensuring long-term colour accuracy
A website design concept retained through successive rebuilds
A scalable identity suited for future growth
This is the value of precision engineering brand design: built to last, built with clarity, built to perform.
On Deliverables
Brand identity
Logo design
Stationery
Van livery
Apparel
Website design
Print management
These foundations shaped a cohesive system that became instantly recognisable in the electrical systems and engineering sector.
On Deliverables
Brand identity
Logo design
Stationery
Van livery
Apparel
Website design
Print management
These foundations shaped a cohesive system that became instantly recognisable in the electrical systems and engineering sector.
On Discovery
Clarity and craft sit at the centre of every lasting engineering brand. Explore related insights:
