“Our design system unified every touchpoint, from printed tenders to digital presence”
We revitalised New Concept’s brand, website and sales materials – helping this eco-focused commercial cleaning company stand out in a competitive tender market. The new identity balanced 30 years of heritage with a modern, environmentally conscious edge.
Our design system unified every touchpoint, from printed tenders to digital presence, driving a 400% rise in organic enquiries and a 250% increase in quality leads.
The new brand logo is modern and fresh – perfect for our eco philosophy and forward-thinking approach. The leaf and water droplet concept was a genius idea; it captures what we do and what we stand for in a single mark. Clean yet elegant, it’s an ideal design that continues to represent our brand beautifully.
Founder Lee Barker
On Deliverables
Brand refresh
Website design
Brochure and tender pack
Stationery
Print management
On Discovery
Discover how sustainability and smart design combine to build stronger, greener brands.
