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LinkedIn is one of the most powerful social media platforms for businesses. It’s important to have a strong presence on Linkedin because it can help you connect with potential clients, grow your business and improve your reputation. We’ll help you build a strong LinkedIn profile by creating engaging content and groups that will get people talking about you and your business online!

Here’s four steps towards building a successful strategy through Linkedin Marketing:

1. Build a strong company profile

The first step to creating a strong company profile is to determine what your goals are for it. If your goal is to recruit employees, then focus on the benefits of working for your company and how you can help them grow their careers. If it’s more about sales, then highlight the value of what you offer customers and why they should buy from you.

Once you’ve figured out what kind of profile image will work best for reaching those goals (and only then), make sure that everything else in that area aligns with those objectives. As part of this process, you will also need to consider things like:

• Your brand purpose, mission and values – we’re expert at this and can help! Just ask Randoll Industrial Electrical Engineers & Arnold & Baldwin Chartered Surveyors
• Website design and content – get these right and you’ll have an abundance of information to share and a place to convert leads and sales more easily
• Personal objective and how you can help others to help give your brand strength

2. Create an engaging content strategy

Now that you’ve figured out who your target audience is and how they like to consume content, it’s time to create a content strategy. The first step in this process is figuring out what kind of content you want to share on LinkedIn.

Once again, there are many different kinds of content that can be used as part of your LinkedIn strategy and some may work better than others depending on the industry or field in which you operate. For example:

• Videos are a great way for businesses to connect with their customers through video interviews with employees or customers sharing their experiences with products or services offered by the company;
• Infographics provide visual representations of data from surveys or research studies;
• Blog posts offer short pieces about topics related directly back into whatever industry/field that company operates within (e-commerce sites might have blog posts about best practices around customer service).

Whatever the content and for your strategy to be successful it’s important to get everyone involved: from your employees to your clients, to suppliers and beyond. A lot of time should be invested in both creating the content, distributing it as well as engaging with audiences who respond and interact with you content. 

Believe it or not, a lot of businesses fail with this side of Linkedin Marketing. They produce the content, it’s relevant but they fail to engage with the very people who interact with it. And this is lost opportunity to build an  audience and bring strength to your brand. 

3. Achieve a healthy presence on the platform

To achieve a healthy presence on Linkedin  you need to:

• Have a profile that accurately reflects your professional achievements and skills.
• Keep your profile up-to-date with current information about yourself and your business.
• Post status updates regularly (at least once every week) to keep followers engaged in what you have to say.
• Engage with connections and those who have engaged with your content. 
• Offer advice, hints & tips where you can – help others and offer information to support their posts.

Do this for your own personal profile, and do this from your business page too. The content that your business page pushes out needs supporting and so engage and share the content across other groups. 

4. Establish a powerful Linkedin group presence

LinkedIn groups are a great way to establish yourself as an authority, build relationships with potential clients, and even find talent for your team. Here’s how:

• Build a group with a clear purpose.

You should be able to explain what your LinkedIn group does in one sentence (e.g., “We help Chartered Surveyors find clients”). Make sure it serves the interests of its members and provides value beyond simply connecting them with others who share their interests or job title – this will give people reason enough to join up!

• Create a focused group that caters specifically to your target audience.

For example: if you’re trying to build awareness about Chartered Surveying among college students at large universities across the UK, then create multiple subgroups based on location: London, versus the Midlands for example. This will allow people who are interested in those topics and who are within those regions, to find the content that they’re looking forfar easier because it’s more relevant to them. 

On Expertise: we can help build a strong presence for your business

As a business, you need to be on Linkedin. It’s the most powerful social media platform for professionals, so it’s essential that your company build a strong presence there.

We’ll help you build a strong Linkedin presence for your business by:

• Helping you create an effective profile for your business, and crucial your own and your team’s own profiles. 
• Creating groups that are relevant and engaging to potential customers (and other businesses)
• Creating Company Pages that showcase what makes your brand unique
• Using curated and created content we can help to establish you and your brand as a thought leader in your space.

On Experience

We’re here to help you build a strong Linkedin presence for your business  – whether that’s for a new account  or an inactive and underperforming Linkedin account. Thankfully we’ve a lot of experience in it, check out some of our client case studies below:

• Randoll Industrial Electrical Engineers
• The Nook Hair Salon
• Maddison Consultants Recruitment

LinkedIn is not easy, nor is social media marketing in general, it requires a regular investment in time to be fruitful in giving a return on investment.

If you have any questions or would like some advice on how best to use this platform to promote your brand, please get in touch with us at the HeightOn today