On Vectors: I’m being asked for a vector file. Why? What is a vector file?

Let’s start at the start: if your printer, graphic designer or marketing agency is asking you to provide a vector file logo format, you may have questions! 

Like this one:

What is a vector file, and why is it so important for design and print? 

In the simplest terms: 

If you’re sending your logo to a printer, a designer, or an exhibition stand supplier, a vector file format is the easiest and best way to ensure that your brand visuals remain crisp, clear, and scalable at any size.

A vector file is the standard format for EVERY logo.

On Brand consistency: why your vector files matter

Brand consistency is key to trust and recognition, and vector files play a crucial role in ensuring your brand looks how it’s supposed to, wherever it appears. 

The human eye detects even the smallest inconsistencies – from colour mismatches to stretched logos – subconsciously weakening brand impact. 

This is why all the big brands – like Apple and Coca-Cola – enforce strict vector-based brand guidelines, ensuring every asset – whether a digital ad, packaging, or signage – stays perfectly on-brand. 

Read more: On Brand Touchpoints – Where & how customers interact with your brand

Vector files ensure precise colours, crisp graphics, and flawless scalability, preventing distortion or pixelation across print and digital. 

So, if you want your brand to appear professional, polished, and instantly recognisable, ensuring every design asset is a properly formatted, a vector file is non-negotiable.

HeightOn brand experts

As expert graphic designers, understanding and using vector files in the right way is a fundamental part of our everyday work.

It’s one of those technical details that not many people outside of design and print have to deal with! 

Vector files are essential to making sure you are On brand – and appear flawless – across all brand touchpoints. Because, as we’ve said above, brand consistency matters everywhere – from brochures to websites to large-scale exhibition graphics.

Read more: On Brochure Design – Creating High-Impact Marketing Collateral

Above: Brochure design for Property Developer Cavendish & Gloucester & their Wintles Scheme. This brochure encompasses complex vector files for the developments floor plans. And, photos of the scheme and surrounding areas which are rasterised images. 

Maximise sales opportunities

Why can’t I send my Designer or Printer a logo saved from my website to use for a brochure or exhibition stand?

Because these kinds of logos are not suitable for print. They’re low-resolution, raster-based, and optimised for screens, not for high-quality reproduction.

Any good designer will tell you that:

• Web logos are designed for screens and lack the detail needed for crisp printing. Enlarging them results in pixelation and blurriness.
• Raster files have a fixed resolution, so they distort when resized. Vector files remain sharp at any size.
• Web images use RGB colour mode, while print requires CMYK for accurate colour reproduction.
• Printers may need to tweak elements like colour, size, or layout. Vector files allow for precise edits without loss of quality.

To ensure flawless printing, always provide your logo in vector file format (SVG, AI, EPS, or PDF). If you don’t have one, a designer can convert your raster logo into a vector file.

What is a vector file and why does it matter?

Here’s the science bit: 

A vector file is a digital image format that uses mathematical formulas to create scalable, high-quality graphics. Unlike pixel-based raster images (such as JPEGs and PNGs), vector files can be resized infinitely without losing quality – making them the go-to format for logos, illustrations, and branding assets.

Need it even simpler? 

Think of a vector file as a set of instructions rather than a fixed image. Instead of being made up of tiny squares (pixels), a vector file uses lines, curves, and shapes that can be adjusted dynamically.

This means:

• Crisp & clear graphics at any size – from business cards to billboards.
• No pixelation or blurry edges, no matter how much you scale up.
• Editable & flexible – change colours, tweak layouts, or adjust text without damaging the quality.

If you need your vector file logo format for an upcoming print deadline, get in touch today – we’ll make sure your brand is print-ready.

Why do designers ask for a vector file format?

When working on brochure design, exhibition stand graphics, or website design, designers like us need vector files to ensure professional results. 

Vector files are all essential to achieving: 

High print quality

Whether it’s for signage, banners, or marketing materials, print suppliers require high-resolution vector files for sharp, clean output.

Logo consistency

A vector file logo ensures perfect reproduction across all platforms and materials, from digital screens to embroidery.

Seamless editing

Need to update colours, tweak text, or adjust sizing? Vector files allow easy modifications without losing detail.

File versatility

You can export vector files into multiple formats (PDF, SVG, EPS) for different uses – from large-scale event displays to mobile-friendly website graphics.

If your branding isn’t in vector format, you might struggle with print and large-scale reproduction – and that means poor quality output and lost opportunities to build brand credibility.

Get a vector file made today

Common vector file formats explained

Not all vector files are the same. Because different formats serve different purposes. 

Here’s our quick breakdown:

• AI (Adobe Illustrator)

The original vector format, commonly used by designers.

• EPS (Encapsulated PostScript)

A universal vector format that’s print-friendly and widely accepted by designers and printers.

• SVG (Scalable Vector Graphics)

Ideal for web-based use, ensuring scalable, high-quality graphics online.

• PDF (Portable Document Format)

If saved correctly, a PDF can be vector-based and is a great way to send design files.

Pro Tip: If you’ve only got a JPEG or PNG, that’s a raster file, and it won’t scale properly.

We can recreate it for you…

Why your logo MUST be a vector file

Your logo is the foundation of your brand identity. Whether it’s being applied to a website, a business card, or an exhibition stand, it needs to be versatile, adaptable, and high-quality.

A vector file logo ensures:

• Perfect branding across all platforms – print, digital, merchandise and signage.
• Easily editable files – you can adjust colour, scale, and layouts as needed.
• Compatibility with any designer, printer, or manufacturer.

If you want a professional, polished brand presence, ensuring your logo is in vector format is non-negotiable. 

If you don’t have a vector file of your logo, we can redraw it from scratch and provide you with all necessary formats.

Where will you need a vector file?

Vector files aren’t just for logos. Any time you need scalability, clarity, and print perfection, vector files are essential. You’ll need a vector file format for:

Print & brochure design

High-resolution artwork for flyers, brochures, and print ads.

Exhibition stand & event design

Crisp, large-format graphics for trade shows and displays.

Brand collateral touchpoints

Business cards, letterheads, promotional materials – all require a vector file logo format.

Website design & digital graphics

SVG vector graphics ensure sharp, responsive visuals for mobile and desktop.

How to check if you have a vector file format

Not sure if you already have a vector file of your logo? Here’s how to check:

• Check the file extension – Look for .AI, .EPS, .SVG, or .PDF. If it’s a JPEG or PNG, it’s not a vector.
• Do a zoom test – Open the file and zoom in – if it pixelates, it’s a raster file. If it stays sharp, it’s a vector.
• Ask your designer – If you worked with a designer, they should have provided a vector file format. If not, ask us – we can help recreate it.

No vector file? No problem. We can convert your existing logo into a fully scalable vector file logo format – perfect for all applications.

Need a vector file of your logo? We’ve got you.

At HeightOn, we ensure every brand asset is high-quality, versatile, and ready for any application. If you need help with vector files, logo design, or marketing assets, we’re here to make sure you’re Switched On and Big On Better.

Get in touch today to make sure your brand is on brand, easily reproducible and vector-ready! 

FAQs