On Events: exhibition stand design excellence for impactful event presence

With thousands of attendees and numerous competitors vying for attention, having a standout event stand design is crucial. It’s the difference between drawing in potential clients and blending into the background.

Because, in the highly competitive arena of trade shows and exhibitions, your exhibition stand is more than just a space – it’s a powerful marketing tool that can make or break your event success. 

What’s even better is that event and exhibition stands are an incredible investment that can be used again and again.

With 30+ years’ design industry experience, we know how to help clients to make a lasting first impression. 

And whether we’ve developed your brand or we’re working with your existing brand, we focus on creating bespoke solutions that not only capture attention but also resonate with your target audience. 

Our expertise extends to pop-up displays, pull-up banners, and event graphics, all designed to captivate and engage. 

We also produce all kinds of design for print, so we can help with brochures and flyers. In fact, any kind of printed or creative digital marketing collateral that takes people from passers by to potential customers.

Let’s explore how our design process, innovative solutions, and strategic insights can transform your exhibition stand into a powerful tool for engagement and growth.

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Why you need stand out event stand design

Trade shows and exhibitions are a sea of colour, noise and bustle. So how do you get stand out? 

Your stand design is your first and most important asset. It’s not just a backdrop for your brand; it’s a dynamic space that communicates your message, attracts potential clients, and sets the tone for your entire event presence.

If it’s well designed and makes a strong, high quality first impression, you’re already ahead of the pack.  

There are many more reasons why good exhibition stand design is crucial – these are our top 5…

 

1. First impressions matter

At any event, your exhibition stand is the first point of contact between your brand and potential customers. 

In just a few seconds, visitors will form an impression of your business based on the visual impact of your stand. 

A well-designed, visually striking stand can instantly communicate professionalism, innovation, and quality, making it more likely that attendees will stop, engage, and learn more about what you offer. 

Conversely, a poorly designed stand may lead to missed opportunities as visitors pass by without a second glance.

2. Differentiation in a crowded space

Exhibitions and trade shows are crowded with businesses all competing for the same audience. 

To stand out, your event stand design must be unique and memorable. 

It’s essential to differentiate yourself from competitors by showcasing your brand’s identity in a way that is both creative and relevant. A standout design helps you break through the noise, ensuring that your brand remains top of mind for attendees long after the event has ended.

“Leaving a lasting impression,
your stand becomes a powerful tool
for business development.”

3. Maximise engagement

A standout event stand is more than just visually appealing – it’s strategically designed to maximise engagement. 

Features such as interactive displays, immersive environments, and clear messaging draw people in and encourage them to interact with your brand. The more engaged a visitor is, the more likely they are to convert into a lead or customer. 

Thoughtful design elements, such as well-placed seating areas, digital touchpoints, and live demonstrations, can enhance the visitor experience and facilitate meaningful conversations.

4. Reinforce brand identity

Your exhibition stand is a powerful extension of your brand identity. Every element of the design, from colours and logos to materials and layout, should be consistent with your overall brand message. 

A cohesive, branded stand reinforces who you are and what you stand for, creating a strong, unified presence that resonates with your target audience. This consistency helps build trust and recognition, making your brand more memorable and credible in the eyes of potential clients.

5. Drive business results

Ultimately, the goal of attending any exhibition or trade show is to generate leads, build relationships, and drive business growth. A standout event stand design significantly increases your chances of achieving these objectives. 

By attracting more visitors, facilitating engagement, and leaving a lasting impression, your stand becomes a powerful tool for business development. 

Whether your goal is to launch a new product, expand your network, or close sales, a well-designed stand helps you maximise your return on investment (ROI) – and for every event you attend.

In conclusion, investing in standout event stand design is not just about aesthetics – it’s a strategic decision that can have a profound impact on your brand’s success at any exhibition or trade show. We specialise in creating designs that not only look impressive but also deliver tangible business results.

Types of event & exhibition collateral

We know that your event presence is a critical opportunity to connect with your audience, showcase your brand and achieve your business goals.

So we design and create high-quality, customised solutions that are tailored to meet your unique needs. 

With a portfolio that spans numerous sectors and includes successful collaborations with businesses across the UK and Europe, our expertise is both broad and deep. So we’re happy to make recommendations and explore the latest ideas. 

Bespoke stand design

At HeightOn, we don’t believe in one-size-fits-all solutions. Every business is unique, and your exhibition stand should reflect that. 

Our bespoke stand design service ensures that every element of your stand is tailored to your specific needs, objectives, and brand identity. We take the time to understand your business, your audience, and the goals you want to achieve at the event. 

Whether you need a sleek, modern design to launch a new product or a bold, immersive environment to attract attention, our team of expert designers will create a stand that not only looks impressive but also aligns perfectly with your brand’s values and messaging.

Pop-up stands and pull-up banners

For businesses looking for flexibility and portability, our pop-up stands and pull-up banners offer the perfect solution. These portable displays are designed to be easy to transport, set up, and take down, making them ideal for events where space and time are limited. Despite their simplicity, our pop-up stands and pull-up banners are anything but ordinary. We use high-quality materials and eye-catching designs to ensure that your brand stands out in any setting. Whether used as standalone displays or as part of a larger exhibition setup, these tools enhance your brand’s visibility and make a lasting impression on your audience.

On Event graphics

Impactful graphics are at the heart of effective exhibition stand design. At HeightOn, we specialise in creating event graphics that do more than just catch the eye – they communicate your key messages clearly and effectively. 

Our design team works closely with you to develop graphics that are not only visually striking but also aligned with your brand’s tone and messaging. From large-scale backdrops to detailed product displays, our event graphics are designed to engage, inform and inspire your audience, helping you to maximise the impact of your exhibition presence.

Bespoke Indoor shell schemes

Creating a cohesive and unified brand presence is essential for standing out at any event. That’s why we offer comprehensive solutions for indoor shell schemes. Our indoor shell schemes are designed to transform basic exhibition spaces into dynamic, branded environments that reflect your company’s identity. We also design and produce custom flags that add an additional layer of visibility and branding to your stand. These elements work together to create a seamless and immersive experience for visitors, ensuring that your brand is consistently represented across all touchpoints.

SellSmart: taking On a whole new brand challenge…

Comprehensive event collateral

An effective exhibition presence goes beyond just the stand itself. At HeightOn, we provide a full range of event collateral to support your objectives and enhance your brand’s impact. This includes everything from technical data sheets and brochures to promotional merchandise and giveaway items. By offering a complete suite of event materials, we ensure that you have all the tools you need to engage with your audience, communicate your message, and achieve your goals. Our attention to detail and commitment to quality means that every piece of collateral is designed to complement your stand and reinforce your brand’s identity.

On our Approach: how we design and build better event exhibition stands 

As in everything we do, we believe that exceptional exhibition stand design is the result of a strategic and collaborative process. 

So, we’ll get to know your brand, your business ambitions, and your audience, ensuring that every element works to maximise impact and encourage engagement. 

Here’s how we design and build better event exhibition stands:

Discovery and strategy

Our discovery process is in-depth but we make it straightforward. 

We get to know your brand and objectives, and we learn about your business model and what you want your stand to do. 

This could be anything from generating leads, launching a new product, or increasing brand awareness. 

Armed with this information, we develop a strategic plan that outlines the key elements of your stand design, ensuring that it aligns with your brand identity and resonates with your audience.

Creative concept development

With a clear strategy in place, our creative team will develop a choice of concepts to bring our big-impact vision to life. We’ll explore innovative ideas and consider every aspect of the design, from the layout and flow of the space to the colour schemes, materials, and branding elements. Our goal is always to create a visually stunning and functional stand that captures attention and invites interaction.

Design and visualisation

Once the concept is approved, we move into the design and visualisation stage. 

Using state-of-the-art software, we create detailed 3D renderings of your exhibition stand, allowing you to see exactly how it will look and function in the event space. This step is crucial for fine-tuning the design, ensuring that every detail is perfect before moving on to construction. We pay close attention to ergonomics, ensuring that the stand is not only visually appealing but also comfortable and practical for both your team and visitors.

Materials and build

We work with a select group of partner suppliers who we know we can trust to deliver exceptional quality on budget. 

We’re also conscious that the materials of your exhibition stand reflect your brand ethos and values and wherever possible we’ll make recommendations that elevate the design. That might be sustainable options for an eco-friendly brand or premium finishes for a luxury product launch.

 

Post-event evaluation and refinement

Our commitment to being ‘big on better’ is all about continuous improvement, so we’re always interested in post-event evaluation to assess the effectiveness of your stand design and overall event performance. 

We can gather feedback, analyse visitor engagement, and review the achievement of your goals. This information is invaluable for refining your exhibition strategy and ensuring even greater success at future events.

Why choose us for your exhibition stand design?

At HeightOn, we specialise in crafting impactful exhibition stand marketing collateral, from high-quality graphics and branded materials to digital assets that engage and convert. 

So while we don’t build exhibition stands ourselves, we have built a network of professional, expert stand production companies we can trust to deliver seamless, high-quality solutions for our clients.  

We’re your perfect partner in exhibition and event stand design for all these reasons:

Creative and custom designs

We don’t do one-size-fits-all. Our design team takes the time to understand your brand, objectives, and audience to design a bespoke stand that truly reflects your identity and captures your brand essence. Whether you need a sleek, minimalist booth or an interactive, tech-driven experience, we bring your vision to life with creativity and flair.

Expertise in visual storytelling

Our designers are creators and storytellers who know how to convey your brand message through stunning visuals and immersive environments. We design exhibition stands that tell your story, engage visitors, and create a lasting impression, ensuring that your brand stands out in a crowded exhibition space.

End-to-end service

From initial concept and design to build, installation, and dismantling, we work with our supplier network to handle every aspect of your exhibition stand project. Our comprehensive service means you have a single point of contact throughout the process, ensuring smooth communication, efficient project management, and a seamless experience.

“Committed to excellence
in every aspect of our work.”

Attention to detail and quality

We are committed to excellence in every aspect of our work. And we choose to work with partners and suppliers who also value high-quality materials and employ rigorous quality control measures to ensure that your stand is not only visually striking but also durable and functional. 

Every detail, from the lighting to the layout, is carefully considered to enhance visitor experience and optimise traffic flow.

Strategic focus on engagement and results

We design stands with a strategic focus on driving engagement and achieving your specific objectives. Whether your goal is to generate leads, launch a product, or enhance brand visibility, we set out to design stands that attract attention, encourage interaction, and deliver measurable results. 

Our partners can also integrate interactive elements, digital displays, and innovative technology to create an engaging environment that keeps visitors at your stand longer.

Sustainable design practices

As well as being a sustainable agency, we are committed to sustainable design and offer eco-friendly exhibition stand solutions that minimise environmental impact without compromising on style or effectiveness. 

From reusable materials to energy-efficient lighting, our sustainable design practices align with your brand values and demonstrate your commitment to a greener future.

Proven track record and client satisfaction 

Our portfolio not only speaks for itself, but our clients are also happy to talk about our ability to consistently deliver exceptional stands that drive business results. With years of experience in exhibition stand design, we have successfully delivered standout booths for clients across various industries.

On success: event & exhibitions experience

Our event and exhibition stands and collateral have been showcased at all of these high profile events across a wide variety of industries:

• Security & Policing (S&P)
• TSU
• Torque Exhibitions
• Las Vegas International Fastener Expo
• International Fastener Fair Hannover
• GPEC
• Anzif
• Surventrix Connect Conference
• Mobile World Congress
• Drupa

Success Story: cellXica at Mobile World Congress

Since 2008, we’ve been partnering with cellXica, a Cambridge-based cellular technology company. They trust us to deliver strategic design, marketing solutions and exceptional exhibition stand designs that embody their brand and enhance their market presence.

Creative direction and project management

We helped to enable cellXica’s participation in Mobile World Congress (MWC), with a comprehensive design and management process that included:

• Brand development: Starting with logo creation and website design, we built a strong foundation for their brand.
• Bespoke exhibition stand design: Developing a customised stand that maximised their floor space and attracted attention.
• Professional photography and video production: Creating high-quality visual content that highlighted their products and services.
• Marketing collateral: Designing and producing technical product data sheets, brochures, and promotional items to support their sales efforts.
• On-site management: Coordinating with suppliers and managing the stand setup to ensure a seamless experience.

Promotional video for Hexstone at the Stuttgart Fastener Fair

We designed and produced a compelling promotional video for Hexstone, showcased at the Stuttgart Fastener Fair. This video highlighted their innovative products and services, drawing significant attention and engagement. View the video.

Pop-up stand and merchandise for Sellsmart

On behalf of our long-term client Arnold & Baldwin, we designed and produced Sellsmart’s pop-up stand and event merchandise for the Surventrix Connect Conference. This project involved creating eye-catching displays and branded materials that effectively promoted the new property brand.

Stand design and visualisation for Tech & Security sector clients

We designed and visualised the exhibition stand and floorspace for our client in the Tech & Security sector at events like Security & Policing (S&P) and Anzif 2024. Our innovative designs ensured a strong and professional presence at these critical industry events. We also delivered an event promotional video, showcasing their leadership in the field of 5G technology. This video is used throughout all marketing and sales initiatives.

Graphics for River Graphics at Drup

We designed the graphics for River Graphics’ bespoke stand at Drupa, celebrating “20 years of cross-channel partnership.” 

Our creative visuals highlighted their milestone achievement and attracted considerable attention during the event.

Through our strategic approach, clients like cellXica have secured customer contract extensions, formed new partnerships, and established strong market presences.

Ask how our expertise in exhibition stand design and event graphics can elevate your brand presence at any event. Whether you’re a small business or an SME, our bespoke solutions will help you achieve your marketing goals and stand out in the crowd.