On the Buzz: why brand teaser campaigns work

People love new.
They also love intrigue. 

So, when you’re introducing something new, it’s an excellent opportunity to build excitement and engagement.

It may be a new brand or a rebrand, a new product or an exciting offer. A teaser campaign will get your audience in place even before you roll out the core messaging.

It’s a chance to say, “Something big is coming!” and invite your audience to watch this space. 

These campaigns plant the seeds of curiosity, capturing attention early and ensuring your launch has maximum impact.

We regularly develop and deliver creative teaser strategies to engage early adopters AND turn them into brand ambassadors, while also building a sense of community. 

How can we help you to create campaigns that spark intrigue and grow anticipation across digital and traditional channels?

On Engagement: build excitement early

Creating a buzz begins BEFORE launch! 

Teaser campaigns create curiosity and connection through dropping subtle hints and clever, fun clues about what’s coming and then dropping the big reveal. 

Our approach focuses on coordinated, multi-platform activity that can include:

• Social Media Teasers: Clever posts and engaging visuals.
• Video Previews: Short, captivating clips that hint at what’s coming.
• Email Campaigns: Exclusive sneak peeks for your loyal customers.
• Print Promotions: Direct mail and flyers to complement digital strategies

It’s all about launching to an audience that’s already engaged and eager to see what’s next.

Here’s the really clever bit: The activity that is generated all has a positive impact on the algorithm too…

On Amplification: impacting the algorithm

Teaser campaigns do more than create excitement – they can significantly enhance your visibility on social media algorithms. 

Algorithms prioritise content that sparks engagement, such as likes, comments, shares, and clicks. By crafting a teaser campaign that encourages interaction, you signal to the algorithm that your content is valuable and should be shown to a wider audience.

Here’s how it works: 

Social media platforms like Instagram, LinkedIn, and Facebook analyse user behaviour to determine which posts should appear higher in feeds. Content that garners early engagement is often boosted further, increasing reach exponentially. Teaser campaigns that create intrigue with compelling visuals, captions and calls-to-action naturally encourage this kind of interaction.

By leveraging the algorithm’s focus on engagement, your teaser campaign not only builds anticipation but also amplifies your brand’s message across a growing audience, ensuring your launch gets the attention it deserves.

On Creativity: how we launch brands

Our team specialise in combining creative branding, stand out design and smart digital strategies. 

For us, a successful brand launch starts with aligning every marketing touchpoint to tell a cohesive story.

Our launch formula is developed bespoke for each client but typically includes:

• Video and Animation: Eye-catching visuals that build anticipation.
• Content Strategy: Clever, consistent messaging tailored for your audience.
• Social Media Promotions: Targeted campaigns to create a buzz.
• Email Marketing: Personalised updates to keep your audience in the loop.
• Google Ads: Amplify your reach with precise targeting.
• Print Advertising: Traditional methods to complement digital campaigns.

On Board: engaging your team

The most successful brands build excitement from the inside out. 

So the most effective place to start is engaging your team. They know your brand’s values and will be excited to see them brought to life.

Ways to involve your team include:

• Sharing internal brand guides with messaging and visuals.
• Creating engaging videos or animations to showcase the new direction.
• Encouraging employees to amplify social media posts and share with their networks.

On Timing: plan for maximum impact

Timing is everything in a teaser campaign. Too long, and you risk losing momentum. Too short, and you miss the chance to build anticipation.

We work back from your launch date to craft a timeline and a teaser campaign that builds excitement strategically. 

Our campaigns are:

• Coordinated: Each element is designed to work together seamlessly.
• Flexible: Adjusted based on engagement and audience feedback.
• Tested: Ensuring your website, UX, and all assets are ready to deliver.

On Reach: turning fans into advocates

A successful teaser campaign doesn’t just launch a brand; it builds a community. We identify and engage key groups who can amplify your message:

Your employees and…

Your people are your best advocates. Encourage them to share social posts, ask for referrals, and collect reviews to boost brand visibility.

…their friends and family

The extended network of your team can be a great starting point. Encourage them to share posts and leave reviews to widen your reach.

Clients and customers

People love being part of a brand story. Foster this connection by responding to social comments, encouraging reviews, and always saying thank you!

Social media fans

Responding actively to comments and engaging with followers strengthens connections and creates positive experiences.

On Examples: successful launch stories

Holmes Search Recruitment

The social media and email launch campaign we created for this Kent-based recruitment firm exceeded even our expectations, achieving our core goal of successful repositioning in the market AND increased brand engagement over time.

Linkedin Digital marketing video for Randoll Industrial

Randoll Industrial Engineers

Our team helped elevate their brand with video, email, and social strategies, resulting in a sharp increase in web traffic and standout brand clarity.

On Strategy: keeping engagement alive

A teaser campaign doesn’t end at launch. In fact, it’s just the beginning. 

Post-launch, the world is your oyster. And it’s time to capitalise on the excitement you’ve built. 

Our plan would be to take the insights and learnings from your campaign and feed them back into your business and marketing strategy. 

Here’s how we keep the momentum going:

Segmenting your audience

Analyse campaign data to identify audience segments and tailor ongoing engagement strategies based on their behaviours and preferences.

Leveraging Google reviews

Encourage customers to leave reviews on Google, enhancing your local search visibility and credibility. Positive reviews can significantly influence new customers and boost trust in your brand.

Consistent social participation

Maintain an active presence on social platforms by engaging with comments, initiating conversations, and creating fresh, relevant content.

Creating follow-up campaigns

Build on the excitement with new campaigns focused on specific products, services, or seasonal events. Keep your audience intrigued and invested.

Strengthening brand advocates

Engage your most enthusiastic followers and customers to share their experiences, tag your brand, and act as unofficial ambassadors to spread your message organically.

Integrating cross-channel strategies

Use email marketing, direct mail, and even event marketing to reinforce your digital efforts and ensure your messaging stays top-of-mind.

Analysing performance metrics

Review campaign analytics to assess performance, refine strategies, and make informed decisions for future marketing initiatives.

By staying proactive and strategic, we work to ensure that the buzz created by your teaser campaign continues to translate into long-term engagement, growth, and brand loyalty.

On Potential: ready to take your brand to the next level?

Teaser campaigns and brand promotions are just the start of what the HeightOn team can do for your business. 

Let’s get together to craft a digital and social strategy that amplifies your brand and creates lasting impact. Get in touch today to speak with our Sussex-based branding experts and see how we can help you launch a brand that stands out.