Startup supplement brand appoints HeightOn to lead creatives and launch

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Domonique HeightOn

February 6, 2026

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Ambitious new supplement startup chooses HeightOn for creatives and launch strategy, digital build and brand identity.

A bold new startup brand for a competitive category

Core Storm – a bold new UK startup in the sports supplement space – has chosen HeightOn to build its brand from the ground up, delivering a full identity, Shopify eCommerce platform and launch plan designed for ambitious growth.

Launching into a saturated and highly competitive market, Core Storm’s challenge was to cut through noise with a brand that delivers credibility, performance and trust from day one.

HeightOn’s remit spans strategy, design and delivery – from naming and packaging through to a conversion-focused Shopify site and a proposed launch marketing roadmap built to scale.

“Core Storm is exactly the kind of early-stage business we built HeightOn for. With clean formulations, sharp positioning and bold ambition, they needed more than a website – they needed a brand built for performance.”
Chris HeightOn, Brand Consultant

An integrated launch strategy – built to perform

The project includes:

Full visual identity and messaging system
Packaging design across 9 products
Shopify eCommerce development

To support visibility and early traction, HeightOn has proposed a phased launch marketing plan tailored to Core Storm’s growth ambitions. This would be delivered through our integrated Digital Marketing services – combining SEO strategy, paid search, social proof and platform visibility to build momentum from day one.

It’s not just a logo and a website. It’s a brand designed to perform – commercially and strategically. As explored in On Strategy & Design, we believe startup brand launches need joined-up thinking across creative and digital touchpoints.

“We develop brand systems designed for scale, clarity and conversion. That means designing for marketplaces like Amazon, retailers like Holland & Barrett, and early DTC traction – all in parallel.”
Domonique HeightOn, Digital Strategy Lead

Built for startups, designed for scale

This engagement reflects the HeightOn approach to building brands that drive measurable growth from day one. As shared in Switched On Branding and On Brand Identity Design, everything we deliver is designed to work across platforms, markets and moments.

Work is already underway, with launch set for 2026.

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