When the market moves, it’s imperative that you do too.
We’ve been working with Arnold & Baldwin since 2009 to help them navigate a rapidly changing property industry and capitalise on trends that may have otherwise been damaging to their business – and their brand.
As well as launching Arnold & Baldwin into a consumer market ripe for their professionalism and expertise, the new brand has worked to consolidate success and reputation in the B2B market.
Arnold & Baldwin’s commercial clients now include FTSE250 Estate Agents Foxtons, Taylor Rose MW and Thackray Williams.
On Success
The impact of transformation
“300% increase in survey Instructions & ROI achieved within 5 months.”
ROI within first 5 months of brand launch
Record leads & sales conversions month-on-month
75+ qualified website leads per month
300% increase in survey Instructions
100+ qualified lead referrals processed per month
996% ROI on organic lead acquisition
626% ROI on Google Ads lead acquisition
Streamlined referral partner process
80% saved on lead admin processing time
Secured partnerships with Foxtons FTSE 250, Sotheby’s International Realty and Druce Global Estate Agents
Before
After
I’ve collaborated with Chris and The HeightOn Agency for over a decade, and their impact on my business has been monumental.
The rebrand was not just aesthetically pleasing but strategically designed to resonate with our target audience. From our business stationery and marketing collateral to the specialist interior decor elements like wallpaper and window art in our new head office – every detail reflects our brand ethos and sets us apart in the market.
Their expertise doesn’t stop at branding; they have overhauled our website to make it a business-generating tool. They manage our digital & marketing strategy including Google Ads, ensuring we stay ahead in search rankings & online advertising, which has been a major factor in tripling our client instructions over the past year.”
Joe Arnold, CEO Arnold & Baldwin Chartered Surveyors
Arnold & Baldwin
Based in Croydon, Surrey, Arnold & Baldwin has grown from a property survey and valuations business working across London and the Southeast, into a national network of RICS approved Chartered Surveyors working for residential and commercial customers across England and Wales.
Spearheaded by Joe Arnold RICS, they’re now a leading UK property brand, working with other leading professional businesses.
On the Challenge
Rebranding in a dynamic market
Our brand challenge was to help them negotiate a change in focus, vision and structure.
The challenge for any professional surveyor is positioning in the market. Surveyors tend to be less customer facing than their professional counterparts. So, for example, if you need a surveyor, you’ll get a recommendation from your estate agent or solicitor.
With one eye on the industry, Arnold & Baldwin were watching the changes and fluctuations in the market, especially in mortgage valuations in the commercial sector, and knew they needed to take the lead on evolving to take advantage of new opportunities.
On the Vision
Arnold & Baldwin had built their brand and reputation by proving their property risk management expertise with banks, lenders and investors.
When they made the call to target the consumer market, our challenge was to develop and deliver a brand design that would connect them with the consumer marketplace, without losing the brand equity built with their B2B clients.
HeightOn solutions
Brand Positioning
Brand Identity
Brand Touchpoints
Website Design
Web Development
Zoho Integration
Digital Campaigns
Google Ads
Marketing Support
Photography
Content Writing
SEO
On the Move
Crafting the solution
Because we offer a complete menu of design and digital solutions, we can put together the most cost-effective, impactful solution for any brand-building purpose.
We put in place a complete, considered brand strategy and used all the tools at our disposal to deliver results that exceeded even our high expectations:
Brand positioning, long-term marketing strategy and brand promotion
Moving the existing brand forward began with a brand assessment and SEO report, highlighting the issues that would affect both immediate and long-term growth in this new market.
This review guided and inspired a new brand direction and identity that would do two things: shake up the market and resonate with B2C consumers.
Led by Chris, our team took time to carefully understand the business’s new vision and values, considering the strength of the brand in the commercial sector and how this could be applied effectively in the consumer market.
Our approach was to evolve the brand purpose, “Protecting Your Investment”, to make it meaningful to a consumer audience by building in the established values: “Honest, Approachable Experts.”
With both brand values and position statements defined, we crafted a new identity design and suite of marketing ideas & touchpoints.
That included a website design, development and tools that delivered record leads and sales exponentially in the first 8 months and an initial brand return on investment within 5 months.
The new brand is supported and enhanced by a complete suite of brand identity guidelines, touchpoints and surveyors marketing literature, underpinned by consumer and SEO focused content, image collections and photography.
The new brand is supported and enhanced by a complete suite of brand identity guidelines, touchpoints and surveyors marketing literature, underpinned by consumer and SEO focused content, image collections and photography.
On Scalability
Website design & development: thought leader & lead generator
The real genius of brand development is making that brand work in the real world.
And that must inform every piece of brand collateral – including the website!
Our approach is always to design every website not just with functionality but with purpose.
Arnold & Baldwin’s north star is their being ‘approachable experts’.
To bring this ethos to life on their website meant establishing the business as a thought leader: the ‘go to’ people for everything property related.
We brought out that knowledge and expertise by creating a website that is an insight and knowledge hub: a vast resource of information.
The site is also designed to help consumers make informed decisions with showcases, guides and how-to sections that promote Arnold & Baldwin services as products with value.
By turning services into products, we can clearly position the consumer benefit: they know what they’re getting and at what cost. This makes the lead generation process smoother and more lucrative.
We’ve also ensured that the website operates with minimal friction, creating a seamless customer journey, delivering solutions easily and building trust in the brand.
We’ve also proven that this approach delivers results in the longer term, with customers returning to purchase over an extended period.
So, fundamentally, our approach was to maximise the high value of organic and repeat traffic. But we also built much more in…
Under the bonnet, we also engineered intelligent software tools, from leads and value tracking, to leads and sales integration with internal CRM integration that speed up processes, all of which work to help Armold & Baldwin work in a more streamlined and profitable way.
These tools allow us to report on the quantity and value of leads coming through the website and make the website an invaluable asset for the business.
Chris and his team are our strategic partners. I have even referred them to my network, with the only condition being no direct competitors, because The HeightOn Agency is a business advantage I’d like to keep!
If you’re in the market for a brand and online overhaul, don’t look any further. With The HeightOn Agency, you’re not just getting a service; you’re gaining a partnership that will take your brand to new heights. And if you’re lucky, you might even end up sharing a snowboarding adventure with Chris, as I did. Truly a one-of-a-kind agency.”
Joe Arnold – CEO Arnold & Baldwin Chartered Surveyors
Success Stories
Electrical engineers brand development On an industrial scale
Industry
Saving Arnold & Baldwin On time and money
Property
Switching On Synergies: Turning partnerships into profit
