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If your brand isn’t on social media, or is on social media in an ad hoc way, it’s highly likely you’re missing out on opportunities. And especially if your competition is.
Over the last decade and more, social media has evolved in sophistication as a key element of the marketing mix. The brands who do it well have mastered producing content that articulates their brand voice across all channels and platforms in a consistent and engaging way.
Being social is a little harder than they make it look – not least because it takes a lot of time and effort to be consistent. But, if you want to engage an audience, build brand trust and drive growth, platforms like LinkedIn, Instagram, and Facebook are where you can meet your audience in a dynamic, authentic way.
Making the most of social media in a way that offers a wealth of benefits for your brand requires more than just posting content. It demands a strategic approach and creative execution.
As an expert social media agency, we specialise in social media management that not only helps you to amplify your online presence and connect with audiences in meaningful ways, but build your brand too.
On Brand: the benefits of social media
Whether you’re a new business or an industry leader, leveraging social media can strengthen your digital footprint, improve your visibility, and establish meaningful connections with your audience.
When we’re developing social media strategies for clients, we have a checklist of 5 outcomes we aim to achieve:
Boost brand awareness
Social media platforms allow you to connect with diverse audiences, but what truly matters is consistency. Delivering valuable, visually compelling content builds brand recognition over time, creating a lasting impact.
Strengthen your digital footprint
Every social media profile, post, and interaction contributes to your brand’s online presence. Active participation across platforms not only expands your reach but solidifies your digital footprint, making it easier for potential customers to discover and trust your business.
Enhance SEO through social signals
While social media doesn’t directly affect your search engine rankings, it plays a crucial role in your SEO strategy. When your content is shared, liked, or commented on, it generates social signals that can boost your credibility with search engines. Additionally, social media drives traffic to your website, increasing your domain’s authority over time.
Showcase expertise and build trust
Social media is your stage to showcase industry authority. A strong mix of insightful, educational, entertaining, and promotional content – from blog posts and how-to guides to industry news – builds trust with your audience.
Utilise videos, reels, carousels, and stories to keep content dynamic and engaging, ensuring your brand stays relevant, visible, and valued.
Foster community and engagement
The social space is the best, most effective place to build meaningful relationships with your audience. Through interactive features like comments, polls, and live sessions, you can engage your followers, foster a loyal community, and turn passive viewers into active advocates for your brand.
By combining the power of social media with a focus on SEO and your digital footprint, you can position your brand as a leader in your field.
Ready to amplify your online presence? Let’s get together to create a social strategy that drives real impact.
…74% of consumers rely on social media
to help them with purchasing decisions.
On Impact: the power of social media
How and why is social media such a powerful way to reach customers?
Because it’s a two way street. And you can meet customers where they are, relaxed and open to messaging.
The two-way communication fosters loyalty and trust. A phenomenon that’s borne out by the fact that around 74% of consumers rely on social media to help them with purchasing decisions.
The only real issue with social media is management: it’s time consuming – especially if you have multiple platforms. And it’s important to keep your messaging consistently on brand, while responding to customers to stay part of the conversation.
That’s where HeightOn comes in – we streamline the process, combining strategy and to deliver results that matter.
On Choice: why choose HeightOn?
At HeightOn, we are much more than a social media agency. We’re a hybrid design and digital agency dedicated to brand building.
What sets HeightOn apart:
- Integrated expertise: We blend social media strategies with branding, design, and content creation for a unified approach.
- Personalised strategies: Our team takes the time to understand your business goals and tailors campaigns to meet them.
- Proven results: From 34,000% LinkedIn follower growth for Randoll Industrial to a 1,000% traffic boost for Holmes Search Recruitment, our track record speaks for itself.
- Google Ad Partners: We combine organic social strategies with expert paid advertising to amplify results. Read more about Google Ads
On Success: social media management services
Strategy development
We start by defining your goals and audience. Then we’ll do the research necessary to craft a roadmap that ensures your social media aligns with your business objectives.
Content creation
Our team bring a creative approach to producing engaging visuals, videos, and posts tailored for platforms like LinkedIn, Instagram, and Facebook. Every piece of content is designed to resonate with your audience and amplify your brand voice.
Audience engagement
Interacting with followers is key to building loyalty. We actively manage comments, messages, and community discussions to keep your audience engaged and connected.
Campaign management
From organic posts to targeted ads, we handle every aspect of your campaigns, using analytics to refine strategies and ensure maximum ROI.
On Strategy: crafting a winning social media plan
A successful social media strategy is built on understanding your audience and consistently delivering what they want. Our focus is on creating content that informs, entertains, and inspires, all while driving measurable outcomes.
How we do it:
- Audience insights: We analyse behaviour, preferences, and trends to target the right demographics.
- Content mix: Our strategies blend organic and paid content for balanced growth.
- Continuous improvement: we use real-time data to adjust and optimise campaigns for peak performance.
On Growth: building followers organically
Growing a loyal following organically requires dedication and creativity.
We achieve this by:
- Creating high-quality content: Posts that educate, entertain or solve problems keep your audience coming back.
- Fostering engagement: We monitor conversations, actively participating with timely responses to comments, strengthening community bonds and amplifying content further.
- Collaborating with influencers: Where appropriate, we can suggest strategic partnerships to expand your reach to new audiences.
- Optimising profiles: Clear bios, professional images, and accessible contact information ensure a strong first impression.
On ROI: measuring social media success
Understanding the impact of your social media efforts is essential. We monitor and measure success through key metrics like engagement, traffic, and conversions.
Metrics we monitor:
- Engagement rates: Likes, comments, and shares give us insight into content effectiveness.
- Traffic analysis: Tools like Google Analytics reveal how social channels drive visitors to your site.
- Conversion tracking: We measure the percentage of visitors completing desired actions, such as making purchases or signing up for newsletters.
All of our findings go into refining strategy and optimising content, informing how we engage with your customers and even guiding overall business decision making.
On Creativity: crafting engaging social media content
Engaging content is at the heart of every successful social campaign. From behind-the-scenes glimpses to customer stories, we craft posts that capture attention and drive interaction.
As creatives at heart, we know how to build impactful content:
- Visual appeal: High-quality images, videos, and graphics are essential to standing out in crowded feeds.
- Authentic storytelling: Stories must be authentic and relatable to help build trust and humanise your brand.
- Timely posts: to be part of the bigger conversation, it’s important to share relevant content related to current events or trends, helping to keep your brand top of mind.
On Opportunity: why hire a social media agency?
Partnering with a social media agency like us gives you access to expertise, time-saving solutions, and innovative tools that elevate your social presence.
We handle the complexities of content creation, scheduling, engagement, and analytics, so you can focus on your core business.
Benefits of hiring HeightOn:
- Expert insights: Tailored strategies built on years of experience.
- Creative execution: Standout content that connects with your audience.
- Scalable solutions: Flexible services that grow with your business.
On Platforms: leveraging the strength of social
Our top tip? Be strategic about where your customers spend their time and where you want to hang out with them. It’s essential for effective and efficient social media management.
Each platform serves a unique purpose in your overall strategy. Knowing which ones to prioritise ensures you connect with the right audience – maximising your efforts while minimising time.
Where’s best to meet your audience?
- LinkedIn: Ideal for B2B networking, building professional connections, and establishing thought leadership. Use it to share industry insights, success stories and updates that resonate with decision-makers.
- Instagram: Perfect for visually-driven storytelling, Instagram is a go-to platform for brands focused on lifestyle, fashion, travel, and more. Use features like Reels, Stories and carousels to showcase products, behind-the-scenes moments, or user-generated content.
- Facebook: A great place for building community engagement, event promotion, and connecting with local audiences. Facebook Groups and Events are especially effective for fostering loyalty and interaction.
- TikTok: The rising star of social media, TikTok is a powerhouse for creative, short-form content. It’s particularly effective for brands targeting Gen Z and Millennials, or those looking to build buzz with entertaining and authentic videos. From challenges to trending sounds, TikTok offers endless opportunities for virality.
- YouTube: The ultimate platform for long-form video content, YouTube is excellent for tutorials, product demonstrations, and storytelling. It’s also a powerful SEO tool as it integrates seamlessly with Google search.
- Pinterest: Perfect for brands in fashion, food, interior design or DIY niches. Pinterest is a visual discovery engine where users actively search for inspiration, making it a strong platform for driving traffic to your website or e-commerce store.
- Twitter (X): Best for real-time updates, news, and brand personality. Twitter is ideal for joining trending conversations, providing quick customer service, and engaging in industry-related discussions.
- Threads: The newer sibling of Instagram, Threads is growing as a space for text-based, casual conversations. It’s great for brands wanting to build an approachable and relatable tone of voice.
- Reddit: A hidden gem for niche communities and deep discussions. Reddit is excellent for brands wanting to connect with specific audiences or conduct market research within active subreddits.
By focusing on the platforms where your audience is most active, you can create tailored content that resonates, builds relationships, and drives results. Choose wisely!
On Results: our success stories
Randoll Industrial Electrical Engineers
Developing a brand is one thing. Taking it to market is another. Find out how we moved in On a big marketing opportunity for Randoll Industrial.
- 34,000% LinkedIn follower growth
- 71,900% Director profile growth
Holmes Search Recruitment
- 895% Increase in brand reach
- 1000% Growth in website traffic
The Nook – from one client to fully booked
When Lucy launched The Nook, a tranquil shepherd’s hut hair salon, she needed to build visibility fast. With just one client and limited hours, she turned to us to grow her brand online. Read more about the Nook success story here.
- Hyper-local Facebook & Google strategy boosted bookings.
- Engaging Instagram content showcased transformations & built trust.
- Community-driven marketing positioned The Nook as a must-visit salon.
The result? A 573% social growth,
a 1322.1% ROI, and a fully booked schedule
– expanding from two to four days a week.
On the Future: partner with us
Are you ready to take your social media game to the next level? HeightOn is here to make your brand bigger on better!
From strategy development to content creation, we tailor our services to meet your unique goals. Contact us today to schedule your free consultation and discover how we can amplify your brand’s social media presence.
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