On Global journeys: travel brochure design and brand identity for Expo World Travel

A standout corporate travel management brochure design can do more than inform – it can inspire confidence, open doors, and win global clients. That was the case for Expo World Travel. What began as a Surrey based startup brand identity and brochure project grew into a long-term creative partnership – with a modular, strategic brochure still in use over a decade later.

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In 2012, Expo World Travel approached Chris HeightOn with a challenge: create a compelling brand identity and a flagship brochure that would position their new startup as a serious, service-led player in global event travel. That collaboration didn’t just launch a brand – it helped lay the creative foundations for what would become Expo World Group.

What followed was a bespoke branding project built around precision, clarity and purpose – centred on a standout corporate travel management brochure design that remains in active use today, 12 years on. For a deeper dive into what makes brochure design truly effective, explore our insight On Print: the ultimate guide to brochure design.

On Brand and brochure: built for business

Expo World Travel is a specialist in co-ordinated travel services for businesses attending exhibitions, trade fairs and conferences worldwide. Their mission – to handle everything from hotel bookings and flights to on-site support – needed to be clearly articulated in both their branding and print materials.

Working directly with founder Glynn Clarke, Chris HeightOn crafted a brand identity rooted in professionalism, trust and attention to detail. The visual identity was built to scale and flex – a smart, polished look that helped open conversations with high-profile prospects from day one.

The flagship sales tool? A bespoke travel brochure design featuring a custom die-cut slipcase and a suite of modular inserts – each covering a core service pillar: Research, Source, Manage, Assist. This approach allowed Expo to tailor their pitch for each client while reinforcing their complete end-to-end offering.

“featuring a custom die-cut slipcase and a suite of modular inserts”

“reinforcing their complete end-to-end offering.”

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On Travel services: brochure design that still delivers

The brochure wasn’t just about good design – it was strategic. Each insert detailed Expo’s distinct approach:

• Research – A global database of venue-adjacent hotels and meeting spaces tailored by budget and brief.
• Source – Fully tailored itineraries for each team member, factoring in logistics, budgets and individual preferences.
• Manage – Co-ordinated travel schedules across flights, transfers and hotel stays – down to the last detail.
• Assist – 24/7 on-site support from dedicated experts who act as part of your team throughout your stay.

Combined, these inserts told a clear, compelling story: that Expo World Travel takes care of everything, so clients can focus on their business.

Twelve years later, this modular brochure still plays a key role in Expo’s sales process – a testament to the longevity of thoughtful, strategic travel brand identity design.

On Delivery: better by design, On brand, in hand and On device

At HeightOn, we’re Big On Better – and that philosophy is built into everything we do. From the initial brand identity to the travel brochure design, our aim was to create a consistent experience across all brand touchpoints – in print, online, and on device.

This meant delivering more than a beautiful brochure. It meant crafting a brand system that worked just as powerfully across mobile, email and screen. From scalable assets to digital-ready templates, we ensured Expo’s identity remained strong and effective – wherever and however it was seen.Because travel clients expect seamless interactions. That’s why we design with digital in mind – making every touchpoint count, from first contact to follow-up. That’s better brand experience. That’s Big On Better.

Want to know what elevates a brochure from ordinary to indispensable? Read On Print: the ultimate guide to brochure design.

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On Growth: trusted by global brands

The branding and brochure helped Expo land major international clients including Amazon, Qiagen, Aegon and Durst Group. As the company evolved into Expo World Group – with new divisions in Logistics, Hire and Events – the original branding remained strong and scalable.

Chris continued to support the brand over the years across websites, digital marketing, advertising, signage and stationery. That long-term relationship is rooted in results – and in trust, as Glynn Clarke puts it:

On Success: why this project works

• Expertly executed corporate travel management brochure design
• Modular, tailored travel brochure design for event and exhibition use
• Long-lasting, versatile travel services brochure design still in use 12 years on
• Smart, scalable travel agency branding strategy
• Consistent and flexible travel brand identity across all touchpoints
• Proven sales tool for international brochure events and client pitches

On Sector: brochure design across events and environments

Expo World Travel’s brochure strategy is built for exhibitions. But events need more than travel – they need presence. For a broader perspective on stand-out branding at events and trade shows, explore our insight on Events and Exhibition Stand Design – covering visual systems, spatial storytelling and stand-ready strategy.

For a different take on how brochure design supports bold branding in physical spaces, see our work forr Structure Wraps – a leading name in large format print and event graphics.

On Result: An identity and brochure design that go the distance

Expo World Travel’s original brochure and identity remain an essential part of their brand toolkit – proof that the right travel brochure design can stay relevant, effective and admired more than a decade on.

Ready to elevate your corporate brochure game?

Based in the UK and working with brands across Europe and beyond, we help ambitious businesses go further with strategic brochure design. Whether you need a custom travel brochure design, a high-impact travel services brochure design, or a complete travel brand identity, we’ll help you stand out at every client meeting and brochure event. Let’s build your next bold move in travel agency branding – together.